Customer Lifecycle Marketing Manager, Gusto
GTM Campaigns
$132-189k
Salary is dependent on location
2-3 days a week in office
Automated payroll, benefits & HR platform
Open for applications
Automated payroll, benefits & HR platform
1001+ employees
Open for applications
$132-189k
Salary is dependent on location
2-3 days a week in office
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- 8+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, Growth Marketing, or a related position
- Demonstrated ability to create and manage omnichannel marketing programs that have a quantifiable impact
- Deep experience in cross-functional collaboration across teams like product marketing, operations, data, and sales
- Ability to set strategy, roadmap development, and execution of tactics
- Experience with marketing automation software and CRM, Marketo and Salesforce a plus
- Strong data analysis capabilities - Excel/Google Sheet competency a must, SQL a plus,
- Excellent written and oral communication skills
- Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
- Bachelor’s degree or equivalent practical experience
- Experience in consumer financial services marketing, retail, healthcare a plus but not required
What the job involves
- As a member of Gusto’s marketing team, you will help create a world where work empowers a better life, changing the way small businesses take care of their teams with modern payroll, big company benefits, and expert HR. You’ll oversee Lifecycle Marketing strategy for Go To Market campaigns including seasonal campaigns, product launches, and large-scale Gusto initiatives
- Your mission as the Lifecycle Marketing Manager, GTM Campaigns will be to manage the strategy, execution, and measurement of omnichannel campaigns. You’ll lead the charge to define how, when, and what will be communicated to Gusto users through owned channels like email and in-product messaging to drive desired outcomes and develop learnings/best practices/playbooks for any go-to-market motions
- This will be a high-visibility role and you’ll work closely with our product marketing, marketing operations, and growth teams to bring messaging to life. Furthermore, you will own the trafficking, experimentation, and reporting on Gusto’s in-product marketing efforts
- Primary point of contact for Go To Market moments: As the primary representative for Lifecycle Marketing, you’ll be responsible for defining the marketing messaging strategy for go-to-market moments through Gusto-owned channels
- End-to-end Program Management: Collaborate with cross-functional stakeholders and teams to share and align on strategy. Develop clear briefs for execution by ops partners and brand studio team when appropriate. Ensure analytics are enabled to understand the impact of tactics. Participate in demos with Marketing ops to QA campaign setups
- In Product Marketing Messaging Specialist: Using a Gusto proprietary system, traffic in new content promoting upsell, cross-sell, and engagement with customers. Work closely with Growth team on developing a roadmap and launching new capabilities for the proprietary system
- Experimentation and Iteration: Review results from a messaging engagement standpoint to identify opportunities for optimization. Report out on outcomes of tactics against key performance indicators to stakeholders. Execute on iterations to optimize impact or implement go-forward strategy
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company values
- Embody a service mindset - Never stop advocating for the needs of others
- Dream big, then make it real - Be ambitious. Show and do, rather than tell and talk
- Be proud of the how - Ensure deep integrity in everything you do
- Embrace an ownership mentality - Take initiative to leave things better than you found them
- Debate then commit - Share openly, question respectfully, and once a decision is made, commit fully
Company HQ
Central Waterfront, San Francisco, CA
Articles
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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