Group Product Marketing Manager, Discord
Developer Commerce Solutions
$256-288k
+ Equity
Voice, video and text communication platform
Open for applications
Voice, video and text communication platform
1001+ employees
Open for applications
$256-288k
+ Equity
1001+ employees
Company mission
To help friends and communities come together to hang out and explore their interests.
Role
Who you are
- This role requires both strategic thinking and hands-on execution to translate commerce initiatives into measurable developer adoption, revenue growth, and player engagement outcomes
- 7+ years of product marketing experience with at least 3-4 years in platform commerce, gaming monetization, marketplace/e-commerce marketing, or developer platform marketing, preferably within the gaming industry
- Passion for gaming communities and a deep understanding of game developer business models, player behavior, social commerce dynamics, and the unique opportunities of monetization within communication platforms
- Strategic mindset combined with strong execution capabilities and an action-oriented approach to commerce challenges and developer enablement, with proven success in executing marketing strategies that drive feature adoption, revenue growth, and developer satisfaction
- Deep understanding of gaming commerce ecosystems, in-game economies, social commerce behaviors (particularly gifting), platform monetization models, and developer economics across gaming platforms and social communication tools
- Exceptional communication and presentation skills, with proven ability to build relationships with cross-functional partners, senior stakeholders, and external developer partners, and effectively communicate complex value propositions to diverse technical and non-technical audiences
- Demonstrated collaboration and influence skills with experience working cross-functionally and contributing to commerce product strategy and developer partnership initiatives
- Experience developing content strategies that balance developer education with player experience, and translating technical capabilities into compelling market positioning
- Strong analytical skills with experience measuring the effectiveness of commerce marketing campaigns, understanding transaction data and commerce metrics, and translating business performance into actionable marketing insights
- Bonus: Experience with two-sided marketplace dynamics, gaming industry partnerships, or developer platform businesses
What the job involves
- As Group Product Marketing Manager for Developer Commerce Solutions, you will drive go-to-market execution for Discord's commerce solutions that enable game developers to sell, gift, and monetize digital goods directly within Discord's platform
- You'll execute comprehensive go-to-market strategies for commerce products and features, lead developer education and enablement initiatives, and ensure alignment between Discord's commerce objectives and the needs of game developers and players
- Strategic Commerce Product Marketing: Drive go-to-market strategy for commerce products, features, and capabilities to expand adoption and developer revenue opportunities
- Developer Education & Enablement Strategy: Execute and optimize comprehensive education campaigns for game developers around commerce capabilities, ensuring alignment with overall marketing objectives and target developer audience needs
- Cross-Functional Commerce Leadership: Build and nurture strong relationships with cross-functional teams, including Developer Relations, Marketing Communications (MarComm), Product, Engineering, Business Development, and Legal, serving as a key liaison between commerce initiatives and marketing execution to ensure seamless collaboration
- Developer & Player Engagement: Partner with cross-functional teams to develop commerce-focused content, case studies, educational resources, and initiatives that demonstrate the value of Discord's commerce solutions for developers while enhancing player experiences
- Commerce Metrics & Impact Measurement: Track and report on KPIs for commerce marketing initiatives, including developer adoption rates, transaction volume, gifting behavior, revenue impact, and developer satisfaction, providing data-driven insights to continuously refine commerce communication strategies and demonstrate clear ROI for developer partners
- Industry Leadership & Thought Leadership: Stay informed about gaming commerce trends, platform economics, social commerce behaviors, and competitive dynamics to identify emerging opportunities and contribute to building Discord's leadership in social gaming commerce innovation
- Commerce Messaging & Storytelling: Develop compelling narratives for commerce initiatives targeted at diverse audiences, including game developers (indie to AAA), players, press, industry analysts, and platform partners, ensuring consistent messaging across all channels that emphasizes the win-win value proposition of Discord's commerce ecosystem
Our take
Discord is an industry giant in the chat app space. The free platform has rapidly become one of the most popular services in the sector since being founded in 2015. It counts over 200M active users in 19M communities, successfully expanding beyond its original focus on video game players to become a broader social networking app and public forum.
Discord's userbase has grown rapidly as remote work has become the norm and a new generation of internet users has come online, attracted to its youthful presentation and plethora of gaming and social tools. It has since fended off takeover bids from Microsoft and interest from other giants such as Amazon and X, and has grown into a profitable company, funded by optional subscription fees and commissions from sales through the platform.
Discord’s remarkable growth, however, is not without obstacles. The company faces competition from deep-pocketed giants like Facebook, and regulatory concerns from those worried about the platform’s relatively light chat moderation. However, the company has the resources and expertise to adapt. For example, the acquisition of harassment detection software company Sentropy will go a long way towards placating the concerns of critics, as will the 2024 acquisition of teen app Gas used to give anonymous compliments to friends. All of these purchases are part of Discord's move to expand out of its mostly gaming-focused customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2021
$500m
SERIES H
Dec 2020
$100m
SERIES H
Total funding: $979.3m
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Stanislav Vishnevskiy
(Co-Founder & CTO)Previously worked as a Software Engineer at Casamba and then Kabam. Also worked as a Lead Software Engineer at GREE International, and founded social network Guildwork.com in 2009.
Humam Sakhnini
(CEO)Humam joined the Discord team in 2025 as CEO. Prior to this, he was the VIce Chairman and Chief Strategy & Talent Officer at Activision Blizzard as well as the CFO/President at King. He also spent 8 years at McKinsey & Company as a Partner.
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