US User Growth Manager, Gympass
$91.2-113k
In addition to base salary, this role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
Employee fitness & wellness platform
Be an early applicant
Employee fitness & wellness platform
1001+ employees
Be an early applicant
$91.2-113k
In addition to base salary, this role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- The ideal candidate is data-driven, analytical, very detail-oriented, possesses strong communication skills, and thinks strategically about continuous innovation
- Reside in New York with availability to go to the office when requested
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- 4-5 years experience in B2C marketing, CRM, or customer lifecycle management (B2C messaging style highly preferred)
- Experience managing a direct report (required for future team structure)
- Excellent analytical skills and a data-driven approach to testing and optimization (critical for addressing the current team gap). Tableau experience is a plus
- Must be comfortable and confident dealing with client stakeholders and navigating challenging personalities (Client-Facing skill)
- Hands-on experience with advanced CRM tools (ideally Braze or equivalent like Klaviyo/Oracle) capable of complex segmentation and dynamic content (Liquid/If-Else logic)
- Proven track record in multi-channel CRM execution (email, SMS, In-app, + push)
- Proven track record in project management and cross-functional collaboration, with strong attention to detail (using tools like Asana)
- Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement
- Fluent English is mandatory. French, a plus
What the job involves
- The US User Growth Manager is responsible for driving the growth of our US and Canada-based end-users (Wellhub subscribers) by developing personalized communications and tailored offers for specific clients
- This role directly supports our Marketing-sourced MGR goals by analyzing data, introducing local relevance, and collaborating with Sales and Customer Success teams to develop content that helps users find their ideal Wellhub plan
- This individual will partner with global teams to ensure brand consistency, identify operational opportunities, and define global best practices
- We seek a teammate who shares our dedication to understanding customer journeys, establishing global standards, influencing stakeholders to improve the user experience, and fostering cross-functional collaboration
- You will be a crucial partner in driving the future of MGR with digital marketing, applying expertise, collaboration, and innovation to our growth strategy
- Own regional strategy and MGR accountability: Lead the regional End-User Marketing strategy, accountable for Marketing-sourced MGR (members, subscriptions, and churn)
- Develop comprehensive plans and KPIs: Build comprehensive marketing plans, including impact forecasts, and be responsible for key KPIs (e.g., conversion, open/click rates) across all channels (email, push, in-app, SMS)
- Strategic data leverage and prioritization: Apply advanced analytical skills and business acumen to proactively identify regional growth opportunities (leveraging product and marketing data), prioritize initiatives, and manage efficient campaigns across diverse markets, thereby enhancing user growth strategy and supporting monetization efforts
- Balance market demands and local relevance: Balance specific market demands and client enrollment rates to ensure campaigns are relevant and drive growth where it matters most
- Identify trends and benchmark: Proactively identify and benchmark local trends and competitor marketing initiatives to inform strategy, aligning implementation with Global and local leadership
- Cross-functional collaborations and stakeholder management: Partner with key local stakeholders (e.g., Customer Success, Wellbeing Engagement) to manage cross-functional initiatives and champion the End-user Marketing team in regional forums, fostering a collaborative, fast-paced environment built on trust
- Lead global campaign execution: Serve as the project manager for regional initiatives, ensuring agile end-to-end execution from planning to launch
- Monitor and optimize performance: Monitor campaign results, optimize performance, and capture learnings to refine future strategies
- Oversee asset creation & setup: Oversee the creation of all marketing assets (CTA, visuals, copy) using tools like Canva, Figma, and Structured Web (leveraging existing templates and AI), and be responsible for campaign segmentation setup in Braze
- Ensure brand consistency: Ensure consistency across channels by strictly following marketing and Wellhub brand best practices
- Innovation and experimentation: Foster a creative environment to identify and test innovative ways to overcome challenges and drive growth. Apply strong experimentation skills to test/validate hypotheses locally for potential global scaling
- Develop & scale best practices: Identify, document, and scale Conversion Rate Optimization best practices (including CTA, templates, visuals, and messaging lengths), ensuring consistency by developing strategy playbooks based on experimentation and regional insights
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Wellness resources - in addition to local healthcare programs, we offer Gympassers and their families membership to our platform
- Earned rewards - cash incentives tied to company and individual success, and the opportunity for top performers to participate in our equity program
- Hybrid work structure
- Home office stipend and monthly flexible work allowance to cover the costs of working from home
- Paid time off - minimum of 25 days of paid leave per year
- Generous parental leave
- Annual holidays (including an extra holiday on your birthday!)
- Unlimited sick/wellness time off
- Robust internal recruitment process for promotional and developmental opportunities
- Both online and in-person training and learning opportunities
Company HQ
South Village, New York, NY
Leadership
Cesar
(CEO)Previously worked as a consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass
Joao Barbosa
(VP of Partners Brazil & New Business)Started their career as a risk analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
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