CRM Executive, Yoto
£30-35k
+ Share Option
More information about location
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
£30-35k
+ Share Option
More information about location
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- At Yoto, we believe what sets you apart from the crowds is your uniqueness. We are looking for someone who is positive, proactive and inquisitive to join the team
- Demonstrable hands-on experience (ideally inhouse)
- Experience using and maintaining customer data platforms/email service providers/app comms platforms
- Excellent attention to detail and organisational skills
- Ability to work well under pressure and to deadlines, willingness to think on your feet and learn quickly
- Experience or exposure to data analysis
- Experience managing multiple stakeholders across markets
- A passion for audio content and technology
Desirable
- Copywriting skills
- HTML skills
What the job involves
- We’re looking for a CRM Executive to join our Retention Marketing team to support, execute and deliver our Retention Marketing roadmap
- We’re a global team looking after Acquisition, Retention, Amazon, Trade and the D2C business
- We work closely with teams across the business, particularly our friends in the marketing, product, tech and content teams
- The Retention Marketing team is a global function and is focused on driving LTV and engagement
- We work alongside our market teams to ensure communications best practice and effectiveness
- Working alongside the CRM team to plan, execute and deliver the schedule of comms using our campaign platform, Braze
- Weekly & monthly campaign reporting both globally and locally
- Delivering campaigns across push, email and web/mobile app messages
- Supporting the team to deliver monthly market analysis and feedback to the in market teams to support local market campaign optimisation and growth
- Support the team to deliver a customer first commercially led communications calendar
- Working with the team to plan, execute and deliver the A/B testing plan
- Optimisation of data capture opportunities to drive growth in the volume of contactable customers
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$23m
ANGEL
May 2021
$17m
SERIES A
Total funding: $43.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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