Content Marketing Lead, PocketHealth
+ Stock Options
Electronic medical imaging & records platform
Job no longer available
Electronic medical imaging & records platform
101-200 employees
Job no longer available
+ Stock Options
101-200 employees
Company mission
To build a patient-centric, accessible & supportive image sharing platform.
Role
Who you are
- You are organized, results-focused, well-versed in SEO, a strong writer with both B2B and B2C experience and a strategic player who is passionate about your craft
- You enjoy collaborating on projects with a diverse group of subject matter experts across our organization
- 4+ years of agency or in-house experience in a similar strategic & analytical role leading B2B and B2C content marketing programs
- Rich experiences and a track record of leveraging SEO tools, data and best practices to drive content strategy, execution and ongoing optimizations
- Delivered strong results by leveraging SEO best practices to develop content that ranks and drives both strong rankings, traffic and conversion
- Experience leading and delivering scaled-up content programs for industries that require research, subject expertise and accurate information
- Content marketing experience in the Healthcare sector is nice to have
What the job involves
- As a Content Marketing Lead at PocketHealth, you will have the opportunity to make an impact by leading our content marketing programs
- As a strategic, growth-focused content marketer you will develop and lead programs alongside a team of internal and external creators
- You will contribute to PocketHealth’s mission through content, encouraging thousands of hospitals and clinics — and empowering millions of patients — to discover a better healthcare experience
- As a key member of the Marketing team reporting directly to the Head of Brand Marketing, you'll be joining a world-class team of collaborative, growth-focused marketers who are driving value across our business
- Develop and iterate on a content strategy that delivers on the company's traffic and conversion goals across our patient (B2C) and healthcare provider (B2B) audiences
- Leverage search data, industry best practices and SEO tools to inform the PocketHealth content strategy, content plan and execution
- Lead the execution of the content program — including writing and commissioning articles, case studies, videos, white papers and a variety of other content formats
- Deliver B2B content that engages our healthcare provider audience at every stage, from top-of-funnel awareness to bottom-of-funnel pipeline velocity
- Deliver a range of B2C content to drive brand awareness, generate high-intent patient traffic and deliver conversions
Our take
Medical imaging is a vital part of effective healthcare, essential for understanding a treatment course or soliciting second opinions. Despite this, there are still logistical problems with how they are are shared, both practitioner-to-practitioner and practitioner-to-patient. Many healthcare providers are stuck in the past, relying on out-of-date tech which creates huge problems for efficiency and patient outcomes.
PocketHealth has set out to solve this with a medical image-sharing platform which allows imaging records to be shared instantly and securely. Its unified image management solution, which is used in hundreds of hospitals and imaging clinics, has proven highly disruptive and has sent massive ripples through medical spheres.
Following big funding in 2024, PocketHealth has been investing in new product development, go-to-market expansion and the expansion of its team. With a strong foundation to build on in North America, plus a global potential market to explore, the future looks bright for PocketHealth.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2024
$33m
SERIES B
Mar 2022
$16m
SERIES A
Total funding: $55.6m
Company benefits
- A mission-driven work environment
- Flexible work from home policies
- Stock options
- Free coffee, snacks, and team lunches
- Four weeks paid vacation (compulsory to take)
- Prioritization of your growth
Company HQ
Downtown Yonge, Toronto, ON
Leadership
Rishi Nayyar
(CEO & Co-founder)Previously worked in Corporate & Investment Banking at Citigroup.
Harsh Nayyar
(CTO & Co-founder)Previously a software engineer at Agawi and Google.
Salary benchmarks
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