Marketing Operations Manager, Pendo
$98.5-123.2k
Digital adoption and product experience solutions
Open for applications
Digital adoption and product experience solutions
501-1000 employees
Open for applications
$98.5-123.2k
501-1000 employees
Company mission
To elevate the world's experiences with software.
Role
Who you are
- Proven Experience: 3-5 years of experience in marketing operations, creating campaigns and driving measurable results within a B2B environment
- Marketo Expertise: In-depth, hands-on Marketo proficiency is essential. You're a Marketo power user, comfortable with advanced programming and smart campaigns
- Strategic and Analytical: You possess a strong analytical mindset and the ability to develop and execute data-driven strategies. You're also a creative thinker, eager to test new ideas and optimize campaigns
- Exceptional Communicator: You have excellent written and verbal communication skills, capable of clearly articulating your vision and strategy to diverse audiences
- Adaptable and Resourceful: You thrive in a fast-paced, dynamic environment and are highly resourceful and self-motivated, with a strong sense of ownership
- Curious and Creative: You love learning and finding ways to incorporate new technologies (e.g., AI) into your workflows to maximize efficiency
- Team Player: You're a collaborative team player with a positive attitude, eager to contribute to a high-performing marketing team
- Qualifications: Bachelor's degree or equivalent experience
- Bonus Points: Experience with Salesforce, 6Sense, Qualified, and other B2B marketing software tools
What the job involves
- We're seeking a passionate and results-driven Marketing Operations Manager to join our growing marketing team
- In this critical role, you'll partner with marketing leaders to orchestrate, optimize, and execute campaigns that fuel revenue growth and deliver exceptional customer experiences
- If you're a Marketo expert with a strategic mindset and a knack for data-driven decision-making, we want to hear from you
- This is an individual contributor role reporting to the Director of Marketing Operations
- Drive Impactful Campaigns: Design and execute multi-channel campaigns (webinars, events, email nurture, etc.) that drive revenue and engagement across the entire customer journey, from acquisition to retention and growth
- Analyze and Optimize: Deeply analyze campaign performance, generate insightful reports, and continuously refine strategies to enhance the prospect/customer experience
- Be a Marketo Maestro: Contribute as a key team member delivering end-to-end campaign execution within Marketo, from initial request and planning to quality assurance and launch. Leverage your Marketo expertise to build sophisticated campaigns and automations
- Streamline Processes: Develop and maintain comprehensive documentation for marketing operations processes, identifying opportunities for efficiency and improvement
- Ensure Data Integrity: Champion data quality and accuracy, ensuring compliance with GDPR and other data privacy regulations
- Collaborate and Innovate: Partner with cross-functional teams, contribute to strategic planning, and drive A/B testing initiatives to optimize campaign performance
Our take
Developing a new software application is a complex process, often fraught with challenges such as bugs and user dissatisfaction, Without a standardized system for feedback, developers may struggle to identify and address issues effectively, relying solely on dissatisfied emails from customers.
Pendo offers a digital platform designed to analyze user experiences, gather bug reports, and engage with consumers to ensure customer retention. With a suite of tools including product journey analytics, surveys, and user feedback, Pendo empowers developers to enhance software usability and resolve issues efficiently.
Amidst a competitive software landscape, Pendo has demonstrated significant growth in 2022, boasting a 40% increase in customers paying over $100,000 annually and securing 17 new Fortune 500 clients. Despite navigating global economic uncertainty with a renewed focus on fiscal efficiency, Pendo remains steadfast in its goal of achieving an IPO in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2021
$110m
GROWTH EQUITY VC
Jul 2021
$150m
SERIES F
Total funding: $468.3m
Company benefits
- Happier workdays: Add a little fun to your work day with Pendo board game night, team karaoke, ping pong, weekly catered lunch, or a local brew on our rooftop deck
- Health and wellness benefits: Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, vision, and mental health benefits
- Paid parental leave: Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments
- Learning and development: In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp
- Flexible work hours and PTO: Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave
- Global offices: Work across the globe in the cities that we love: Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, and Sheffield
Company HQ
Downtown, Raleigh, NC
Leadership
Todd Olson
(CEO)Todd studied at Carnegie Mellon before spending 7 years as an MBNA Developer and co-founding Cerebellum. After 5 years, they served as VP of Product Development at TogetherSoft and worked at Borland and 6th Sense Software. They left their role of 4 years at Rally Software Development to found Pendo.io in January 2014.
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