Industry Director, Reddit
Large Customer Sale, CPG
$210-294k
+ Equity in the form of restricted stock units + Commission
Online platform for thoughts, experiences and discussions
Be an early applicant
Online platform for thoughts, experiences and discussions
1001+ employees
Be an early applicant
$210-294k
+ Equity in the form of restricted stock units + Commission
1001+ employees
Company mission
Reddit's mission is to bring community and belonging to everyone.
Role
Who you are
- 15+ years experience in digital media sales and/or marketing
- 8-10+ years of people management experience within sales
- Deep expertise with Enterprise CPG brands
- C-level relationships within multiple Enterprise CPG organizations
- Expert in digital media with an emphasis on paid social
- Genuine passion for mentoring others with a track record of successfully fostering career growth for those on your team
- Experience navigating complex organizations and engaging with executive-level client stakeholders across the CPG industry
- Experience thinking and acting globally to unlock revenue for Reddit in the US and all major markets
- Experience with direct advertiser sales including negotiations and management of strategic partnerships
- Excellent communication skills and executive presence
- Strong analytical and problem-solving ability
- Strategic thinker who can connect the dots between market trends, client needs, and unique platform capabilities to identify lucrative business opportunities
- An action-oriented leader who can break down a complex strategy into an actionable plan that will allow your team to execute successfully
- Experience with both brand and direct-response marketing objectives
- Prior startup or high-growth experience preferred, builders wanted!
What the job involves
- We are seeking an Industry Director to lead the CPG vertical within our Large Customer Sales org
- Working with agencies and brands, your relationships, leadership experience, and digital media expertise make you a key pillar of Reddit’s business strategy and a world-class partner to leading brands. You will oversee a team of Industry Managers
- Actively coach, develop, and lead a team of Industry Managers
- Manage a high-performing team by recruiting and retaining top talent, while balancing resources efficiently
- Keep a pulse on key industry trends and insights and leverage your deep vertical knowledge to further the development of your team
- Provide thought leadership and guidance around account planning to your team
- Represent the interests of CPG internally by promoting sales narratives and initiatives that align with client needs
- Collaborate with XFN sales and marketing teams like Enablement, Measurement, Insights, and Creative Strategy to advocate for the needs of your team and their clients and identify creative solutions
- Partner with XFN teams like Business Development to elevate the Reddit/Client partnership across all company touch-points, including but not limited to advertising
- Partner with Marketing to drive new product launches, marketing communications, and new advertiser acquisition
- Partner with Sales Ops and Finance to develop financial and operating targets and ensure alignment with strategic plan
- Generate revenue growth by expanding partnerships with some of the world's largest brands
- Navigate large partnerships that include multiple lines of business, brands, and priorities
- Act as an advocate for Reddit and your team by cultivating key C-level client and agency relationships
- Craft and execute a strategy that will enable your team to exceed revenue targets for their book of business
- Advise sales leadership and product management regarding market opportunities, sales positioning, use of resources, and strategic planning
- Develop a deep understanding of Reddit’s advertising platform to unlock enhancements and revenue potential
Our take
Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.
The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.
Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Paid volunteer time off
- 4+ months paid parental leave
- Personal and professional development stipend
- Work from home opportunities
- Health insurance
Company values
- Make something people love
- Evolve
- Work hard
- Default open
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Steve Huffman
(CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO. They returned to Reddit in 2015, and have been the CEO since.
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