Senior Director of Marketing, Berkshire Grey

• This is a player-coach role — ideal for a marketing leader who thrives on both strategy and execution
• Someone who rolls up their sleeves to write, review, optimize, and measure marketing activities firsthand
• If you prefer to delegate, this is not the right fit
• 12+ years of progressive B2B marketing experience, including 5+ years in a senior leadership capacity
• Proven success leading marketing strategy and execution for technology or industrial automation companies
• Strong experience driving top-of-funnel demand generation and ABM programs that directly support Sales pipeline growth
• Expertise in Salesforce CRM and marketing automation platforms; ability to use data to track and optimize lead flow and conversion
• Exceptional communication, storytelling, and leadership skills
• Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment
• Experience managing and developing high-performing marketing teams

Desirable

• We are seeking an experienced and hands-on Senior Director of Marketing to serve as Berkshire Grey’s head of marketing
• This individual will lead all facets of marketing — including brand strategy, demand generation, account-based marketing (ABM), content and digital marketing, website management, and events — to position Berkshire Grey as a category leader in robotic automation for sortation, item picking, and trailer unload
• The successful candidate will ensure Berkshire Grey’s brand and digital presence highlight what matters most to customers: our Products and Solutions and the value they deliver, not just the technology behind them
• This marketing leader will play a pivotal role in driving top-of-funnel activity and generating qualified leads that fuel the Sales team’s pipeline
• They will lead a team of 4–5 professionals and collaborate closely with Sales, Customer Success, Engineering, and Executive Leadership to deliver measurable growth and market impact
• Strategic Leadership & Brand Stewardship
• Develop and execute a comprehensive marketing strategy aligned with Berkshire Grey’s commercial and growth goals
• Strengthen the company’s brand positioning, messaging, and visual identity — focusing on customer outcomes, Products, and Solutions
• Ensure the company website effectively communicates Berkshire Grey’s market position and showcases how our Products and Solutions create real-world value
• Serve as the brand guardian across all communications and channels to ensure consistency, clarity, and alignment
• Demand Generation, ABM & Pipeline Acceleration
• Design and lead integrated demand generation programs that drive top-of-funnel awareness, engagement, and qualified leads for the Sales team
• Incorporate Account-Based Marketing (ABM) strategies to target and nurture key enterprise accounts
• Build and manage data-driven campaigns using Salesforce and marketing automation tools to target verticals and strategic prospects
• Partner closely with Sales leadership to ensure seamless lead management, pipeline visibility, and shared performance metrics
• Track and analyze marketing performance using KPIs tied to pipeline contribution, conversion rates, and revenue impact
• Content, Messaging & Thought Leadership
• Develop compelling content that communicates Berkshire Grey’s value proposition — including case studies, videos, white papers, and customer stories
• Position Berkshire Grey as a thought leader in robotic automation and AI-enabled supply chain transformation
• Drive public relations, executive visibility, and media engagement that reinforces Berkshire Grey’s leadership position in the market
• Digital & Website Ownership
• Own the strategy, direction, and evolution of Berkshire Grey’s website to ensure it effectively supports lead generation and customer engagement
• Focus on storytelling around Products and Solutions, emphasizing customer value, ROI, and competitive differentiation
• Oversee digital analytics, SEO, and conversion optimization to improve engagement and conversion performance
• Events & Tradeshows
• Lead the planning and execution of major tradeshows, customer events, and industry conferences
• Ensure events deliver consistent brand representation and measurable results tied to business development goals
• Team Leadership & Collaboration
• Manage, mentor, and scale a high-performing marketing team of 4–5 professionals across brand, digital, content, and demand generation functions
• Work cross-functionally with Sales, Customer Success, and Engineering to align marketing initiatives with go-to-market priorities
• Serve as a key member of the Go-To-Market leadership team, reporting directly to the Chief Commercial Officer