Internal Communications Director, Etsy
$176-228k
+ Equity and annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Job no longer available
eCommerce platform for handcrafted goods
1001+ employees
Job no longer available
$176-228k
+ Equity and annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 12+ years of professional experience in roles with a heavy focus on internal communications and/or corporate communications
- Experience as a skilled writer, tailoring your style and tone based on the message, medium, and audience. People look to you for help figuring out right way to say something sensitive
- Excellent judgment with the ability to represent the team with a wide variety of internal partners, including senior leaders
- Experience with any or all of event production, video editing, and graphic design
- You are organized, able to prioritize, and can balance multiple projects with outstanding follow through
- Strength in perception of the environment around you, striking a balance between efficiency, consistency and leading change
- Exceptional people manager adept at building a high-performing culture through clear feedback and expectations, and creating opportunities for team members to innovate
- A plus: Experience with a dual-sided marketplace or have helped small business grow
What the job involves
- We are looking for a Director, Internal Communication to join our Communications & Community team in Brooklyn
- This person will lead the team that communicates everything from company strategy, corporate developments, customer voices, and key programs and launches to Etsy’s globally distributed employee base
- You have the opportunity to excite and engage employees in new ways so that they are motivated to bring their best to work and drive company performance
- This high-visibility role requires strong executive presence, judgment, and writing skills
- To be successful in this role, the Director, Internal Communications will create new and compelling ways to deliver information to and engage our employees across various channels and mediums
- The leader will have an in-depth understanding of communications and will be able to develop strategies and programs that deliver measurable results
- This is a full-time position reporting to the Vice President, Communications & Community
- The Communications & Community team at Etsy engages with all of our internal and external stakeholders
- Through storytelling, media relations, marketing programs, and community programming, we elevate our sellers and their unique items
- Our goal is to make people love shopping on, selling on, working at, or doing business with Etsy
- This team is part of the larger Brand Marketing & Communications function within the Marketing org
- Lead communications initiatives that engage a global, company-wide audience, both live and async
- Partner with teams across the company to help ensure their communications to broad employee audiences are clear, effective, and consistent with our overall communication strategy and messaging
- Advise executive and senior leadership on how to effectively lead and communicate change to their teams, including managing required crisis responses as they arise
- Drive company-wide communications and meetings as well as other high-stakes addresses from leadership to employees
- Cultivate a deep understanding of our strategic objectives, and ensure our employees feel that their work is aligned to these efforts
- Create new programs and communications strategies that encourage employees to celebrate and take pride in new launches, programs, milestones, and more – and inspire them to act as our brand advocates in the world
- Partner with our community team to enable Etsy employees to feel a greater connection to our seller base. Establish moments for seller in-office/person connection or other surprise-and-delight moments
- Partner with communications and marketing teams to ensure employees are key stakeholders in go-to-market plans and that we speak with one voice across internal and external audiences
- Introduce innovative new tools and programs that can help create moments of Admin connection at scale
- Curate, edit and distribute our weekly, company-wide newsletter, This Weeksy
- Develop, review, edit and approve high-stakes company-wide communications, including emails, presentations, audio, video, Slack messages and more
- Support the management of our communications calendar and cadence, working with teams to pace out their communications and events to improve uptake and engagement
- Develop and drive creative ways to measure the effectiveness of Etsy’s internal communications channels, formats and platforms to help improve their impact over time
- Regularly advise leaders in charge of internal comms at our subsidiary companies
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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