SEO and Content Specialist, Later
CA$80-95k
Plus stock options
Influencer marketing and social media management
Job no longer available
Influencer marketing and social media management
1001+ employees
Job no longer available
CA$80-95k
Plus stock options
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- Bachelor's degree preferred (Marketing, Business, Journalism, English)
- 3+ years of experience in an SEO-focused role in SaaS, B2B & B2C, and/or Technology
- Have proven success in driving results through SEO and content marketing
- Knowledge: Technical SEO such as Schema markup, backlinking, interlinking, page performance, and resolving crawl issues
- Strong familiarity with SEO Tools: SEMRush, ScreamingFrog, Ahrefs, Google Search Console, Bing Webmaster Tools
- Strong content and copywriting skills; able to balance SEO needs with brand tone & voice
- Strong background with data tools: Google Analytics 4, Salesforce, Supermetrics, Amplitude
- Understanding of UX and high-level web strategy
- Experience with Contentful is a plus
- Ability to think outside the box
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- The SEO and Content Specialist role is critical in establishing Later as the #1 Social Media and Influencer Solution in the world
- This role requires a detail-oriented and results-driven individual who can be a primary executor of day-to-day tactics, creating ranking increase-focused content plans, and working cross-functionally with other departments (such as the web and content teams) to get projects across the finish line
- This role is part of the Demand Generation team and reports to the Senior Manager of SEO
- Understand Later’s target audiences, spearheading content that attracts and retains Later users
- Conduct keyword research using relevant SEO tools, identifying high-performing content gaps and opportunities to outrank search competitors
- Determine key content pillars, working closely with the Content Team to map out a robust content program & roadmap that helps improve target keyword ranking, driving quality leads and conversions
- Review content from a critical SEO lens, auditing for E-E-A-T, keyword insertion & natural language while ensuring that content delivers on the original intent and is 10x better than existing search competition
- Regularly identify low-performing and stale content, taking ownership to update, refresh, and deprecate content to strengthen on-page and domain authority
- Maintain an organized content strategy with trackable progress, demonstrating ROI and impact while balancing effort and resourcing
- Collaborate with the cross-functional teams to ensure content provides substantial value
- Upload content to the website and submit requests with the Creative Team for design assets, ensuring clear and effective CTA utilization for each piece of content
- Understand and report on how content optimizations and net new content are contributing to the growth of KPIs such as rankings, traffic, and leads
- Share new ideas or concept creative strategies outside the norm, taking action to bring ideas from concepts to reality
- Capable of writing content and copy as needed to move the needle quickly
- Audit and optimize content/website for SEO including writing title tags, meta descriptions, image alt texts, structured data, header tags, etc
- Determine technical SEO opportunities to improve search visibility for webpages, including but limited to Schema Markup implementation, internal linking, UX & Accessibility
- Identifying and actioning fix of broken links, redirect loops, page performance issues, canonicals, poor UX, and more
- Execute less-technical onsite SEO updates, while partnering with the web team with detailed instructions to execute more technical SEO updates
- Off-page SEO - Understand the importance of backlinks in improving search ranking, working closely with Brand & PR to drive quality backlinks to high-value content
- Knowledgeable in User Experience & Accessibility, advocating for user-friendliness in content structure, design and development
- Report on KPIs related to SEO and content creation strategy to determine success/failed tests, including associated target keyword, target keyword ranking, traffic volume, and lead volume
- Monitor changes in keyword ranking, flagging opportunities to win back traffic loss or double down on topical authority
- Conduct and report on competitor activity to spur new ideas and optimizations
- Stay up to date on SEO & marketing industry trends and share critical information with the department
- Effectively collaborate and communicate with cross-functional teams, including but limited to Demand Generation, Web & Creative, Brand, Content, Data, Product Marketing, Sales & BDRs
- Advocate the importance of SEO internally, educating and training cross-functional teams to incorporate Content SEO best practices
- Be the primary driver for your expertise in larger team/department initiatives
- View yourself as a leader in SEO and content, as well as at Later
- Demonstrate Later’s core values on a day-to-day basis
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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