Senior Manager of Executive Marketing, Salesforce
$143.4-236.7k
Salary dependent on location. + Employee stock purchasing program
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$143.4-236.7k
Salary dependent on location. + Employee stock purchasing program
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Executive Messaging & POV Development: Proven ability to craft compelling, credible executive messaging for senior technology leaders
- Strategic Content Leadership: Experience developing and scaling thought leadership across owned, earned, and paid channels
- CIO Acumen: Strong understanding of enterprise CIO priorities, including architecture, security, governance, data, and platform decision-making
- Cross-Functional Leadership: Ability to lead through influence and partner effectively across Product Marketing, Events, Media, Sales, Digital, and Research teams
- Business Impact Orientation: Comfort tying executive marketing efforts to measurable outcomes, not just engagement
- Exceptional writing, storytelling, and editorial judgment, with the ability to translate complex technical concepts into executive-relevant narratives
- Strong executive presence and confidence engaging with senior internal stakeholders and enterprise CIO audiences
- Ability to synthesize inputs from multiple sources (research, feedback, performance data, CXO insights) into clear recommendations and action
- Experience working on fast-moving, highly visible initiatives with senior leadership exposure
- Comfortable operating in ambiguity and building new frameworks, templates, and strategies from the ground up
- Familiarity with enterprise technology, platforms, and ecosystem partnerships strongly preferred
What the job involves
- The Senior Manager, Executive Marketing (CIO Focus) will own Salesforce’s executive-level marketing plan including thought leadership, content strategy and content development for the CIO persona
- This role is responsible for shaping how Salesforce shows up with enterprise CIOs—establishing credibility, trust, and architectural relevance as organizations make once-in-a-decade decisions around agentic platforms
- This leader will help define the CIO narrative, develop a single source of truth for CIO messaging, and translate that point of view into high-impact content and integrated journeys across media, digital, events, and executive engagement
- The role partners closely with Executive Events, Product Marketing, Sales, Media, and Digital teams to ensure consistent, technically credible, and outcome-driven messaging across every CIO touchpoint
- This is a highly strategic, exec-facing role focused on narrative development, content quality, and market influence
- Own the end-to-end CIO messaging and positioning strategy, aligned to Salesforce’s Agentic Enterprise narrative and grounded in security, governance, trust, and architectural integrity
- Develop and maintain the CIO Messaging & Positioning Document (MDP) as a living single source of truth (SSOT), synthesizing inputs from Product Marketing, Salesforce CXOs, CAB insights, customer proof points, and market research
- Define persona-specific outcomes, value propositions, and executive-level “recipes” that connect multiple Salesforce clouds into cohesive business outcomes for CIOs
- Lead the strategy and development of CIO-focused thought leadership content across formats and channels, including:
- Executive white papers and research reports
- Media and partner content series
- Executive video and virtual engagement formats
- Social and digital CIO content streams
- CIO landing pages and owned web experiences
- Ensure all content is technically credible, customer-led, and outcome-oriented, prioritizing proof over vendor claims
- Partner with key cross-functional teams to align existing executive content and programs to the CIO narrative, identifying gaps and extending or adapting content where needed
- Partner with Media, Comms, and Executive Events teams to shape CIO thought leadership for third-party stages and media environments, ensuring Salesforce shows up where CIOs already engage
- Guide the development of integrated digital and media content that extends reach beyond one-time moments and supports sustained market presence
- Contribute to recommendations on media partnerships and content investments based on CIO engagement, reach, and business impact
- Define the CIO integrated journey, sequencing content, media, events, and sales engagement to support executive decision-making over time
- Partner closely with Executive Events and Sales to ensure content, messaging, and follow-up actions are aligned across touchpoints, with clear ownership and handoffs
- Help templatize learnings from the CIO journey to inform future CXO persona strategies
- Partner with Marketing Ops and Analytics to define input and outcome KPIs for CIO engagement, including reach, account penetration, engagement quality, and downstream influence on pipeline (ETOP, MDP, MMA)
- Use performance insights to continuously refine messaging, content mix, and channel strategy, scaling what works and evolving what does not
- This role leads CIO narrative, messaging, and content strategy, while partnering closely with an Executive Events leader who owns event execution, logistics, and media sponsorships. Together, these roles ensure Salesforce delivers deeply credible, content-rich CIO experiences that scale across channels and drive measurable business impact
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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