Lifecycle Marketing Manager, Talkiatry
$100-120k
More information about location
Personalized mental healthcare provider
Job no longer available
Personalized mental healthcare provider
201-500 employees
Job no longer available
$100-120k
More information about location
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- If you are passionate about mental healthcare and have a strong background in marketing, we would love to hear from you
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 3 years of experience in marketing, with a focus on lifecycle marketing and customer retention
- Strong analytical skills and the ability to translate data into actionable insights
- Proficiency in marketing automation tools and email marketing platforms (Iterable a plus)
- Excellent written and verbal communication skills
- Ability to manage multiple projects and prioritize tasks effectively
- Experience in the healthcare industry is a plus
- A passion for supporting mental health and creating positive change in people's lives
What the job involves
- As a Lifecycle Marketing Manager reporting to the Director of Lifecycle Marketing, you will collaborate with cross-functional teams to create and implement marketing campaigns that effectively communicate our services and improve patient experience
- You will be responsible for analyzing customer data, identifying opportunities to optimize patient journeys, and developing targeted messaging to enhance patient engagement and loyalty
- Develop and execute integrated marketing campaigns that drive patient engagement and retention
- Analyze customer data to gain insights into customer behavior and preferences
- Identify opportunities to optimize patient journeys and implement strategies to enhance patient experience
- Collaborate with the content and creative team to develop compelling and effective marketing materials
- Create and manage email and SMS marketing campaigns, including segmentation, testing, and automation
- Monitor and analyze campaign performance, providing recommendations for optimization
- Stay up-to-date with industry trends and best practices in lifecycle marketing
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company values
- Talk: Transparently and caringly. With our patients, with each other, and with our partners
- See: Those placing their trust in us. Do the right by them with high-quality, evidence-based care
- Know: What we don't know, and seek it from those around us. We're a diverse group with a vast skillset
- Grow: From what we are, into what we need to be. It's the only way we'll help address the mental health crisis
Company HQ
Chelsea, New York, NY
Articles
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
Salary benchmarks
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