Global Product Marketing Manager, Docplanner
Clinics
Operating system for healthcare
Job no longer available
Operating system for healthcare
1001+ employees
Job no longer available
1001+ employees
Company mission
To help people live longer, healthier lives.
Role
Who you are
- Extensive product marketing or broader marketing experience
- Proven experience in designing and executing product launch strategies with measureable impact
- Experience managing simultaneously several projects across multiple stakeholders in various locations
- Experience developing and executing marketing campaigns
- Thrived in a data-driven organization where impact is measured in terms of customer acquisition / adoption / retention
- Proven experience in working with product teams with a growth mindset. Able to continuously prioritize and adjust based on needs
- Strong written and verbal communication skills (words savvy, able to create compelling stories based on user insights)
- Hands-on, self- starter approach and can do attitude
- Fluency in English; plus ideally another one of our “core Docplanner” languages: Spanish, Portuguese (Brazilian), Italian, or German
- Industry experience in healthcare / healthtech or SaaS, B2B as a bonus
What the job involves
- We are looking for a Product Marketing Manager to join our global product marketing team
- This is an exciting opportunity to be a part of a fast-growing team and to have real impact on the success of our products and company, working to make the healthcare experience more human
- In this role, you will be responsible for developing and executing go-to-market strategies for Docplanner's clinics products, including acquiring new customers, onboarding them, and driving adoption
- You will orchestrate and execute launches of new products and features
- You will work hand in hand with product team and GTM teams (marketing, sales, customer success) to make launches happen
- You will act as clinics’ ambassador through connecting product and marketing teams to the customer and market insights
- You will segment customers, learn about their journey and understand competitive and market dynamics
- Storytelling will be a crucial part of this role - you’ll shape how the market thinks about DocPlanner products for clinics, manage product communication with customers, and contribute to integrated marketing plans
- You’ll enable others to tell this story by crafting effective content for the GTM teams and helping our current customers get more value from our products so that they become ambassadors of DocPlanner
- Be the mastermind behind the product launches and releases for clinics customers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data driven feedback to the product teams
- Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find scrapy ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams
- Collaborate with the content team to compose white papers, eBooks, datasheets, case studies and other product/technical content that is used in the marketing funnel
- Support sales enablement teams with training and materials about the newly launched product and features
- Drive strategic project intended at boosting adoption of core DocPlanner offering in order to help customers extract value from the products or to build basis for the future launches
- Turn features narrative into customer benefit stories and leverage them for demand generation for new and existing customers
- Work hand in hand with the Product and Insights Team during the product development phase. Collaborate with global marketing teams on assets development and implementation for the launches and with local marketing on phased launches and product tests
- Act as a bridge between product and marketing teams
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market. The company offers a suite of administrative tools for over 22M patients and more than 2.8M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What makes Docplanner particularly compelling is its consistent expansion strategy and focus on building an integrated healthcare ecosystem. Through acquisitions such as Germany's Jameda and Polish tech solutions provider MyDr, the company has strengthened both its geographical reach and technological capabilities. These moves reflect the wider maturation of the healthtech sector, with Docplanner positioning itself as one of the leading platforms shaping the future of digital healthcare in Europe and beyond.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$89.6m
SERIES E
May 2017
$16.6m
SERIES D
Total funding: $140.6m
Company HQ
De Weteringschans, Amsterdam, Netherlands
Leadership
Mariusz Gralewski
(CEO)Has been with the company for over a decade. Studied Computer Science at the Warsaw University of Technology.
Salary benchmarks
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