Senior Manager of Social and Content, Public.com

• 7+ years of experience working across editorial, content, and social media
• Ability to effectively own and individually manage various workstreams (ie. channels, content-creation, etc.)
• A highly organized project manager, keeping all things on track at all times
• Can collaborate with various parties and resources both internal and external
• Have an understanding and feel for what content resonates with various audiences
• Is excited about finding finding new and novel solutions, improving processes, and isn’t scared to get scrappy

Desirable

• We are seeking a highly motivated and strategic Senior Manager, Social & Content to lead our efforts in driving top-of-funnel growth and amplifying our brand presence through social and content
• In this role, you will own all aspects of our social media channels, from strategy to execution, ensuring our content reaches and resonates with the widest possible audience
• In this role, you’ll work directly with the producers of our Public Media Network shows and get support from the Public creative teams
• We have incredible content—now we need to scale the reach of that content—and make sure it’s seen by as many people as possible
• The Rundown (5-7 minute daily episodes, with a weekend deep-dive on a single company)
• Reached Top #5 business podcast, charting for 37 weeks
• 50K subscribers (50x growth)
• Started as audio only, expanding into video
• Leading Indicator (1-2 weekly shows with reporters interviewing public company executives)
• Guests include: Cathie Wood, Scott Galloway, Marc Lore, ,the first-ever Neurolink recipient, and more
• Stable of reporters including: Zaid Admani, Axios’ Hope King, Ann Berry, Kylan Scanlon, and JD Durkin
• Autonomously manage and grow all social media platforms
• Obsess over and optimize performance on each channel by understanding and leveraging platform-specific best practices
• Implement social media management platform and publishing best practices
• Growth hacks to build audience
• Deep understanding of social media content and what drives engagement (hooks, best practices, etc.)
• Ability to identify, collaborate, and manage outside creative resources (ie. video editors, animators, etc.)
• Collaborate with Public Media Network producers to get the most out of our current content—how can it be adapted to be used across channels, in the most engaging ways
• Analyze current shows and content to identify additional opportunities for scaling reach and engagement
• Strong writing, captions, post content
• Check-list of where everything should be
• Stay current on platform updates, emerging technologies, and social media trends to keep strategies innovative
• Continuously test and refine content types, posting schedules, and engagement tactics based on performance insights
• Track, analyze, and report on social media performance metrics, providing actionable insights to optimize growth