Director of Paid Social, Quince

• The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes
• The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent
• Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers
• 8+ years of hands-on experience managing Meta, programs at scale, with direct ownership of large marketing budgets. Expert-level proficiency in Meta Ads Manager
• Deep understanding of Meta’s best practices including campaign structure, creative optimization
• Experience driving performance across both web and app
• Highly analytical mindset, with the ability to interpret data, identify trends, and leverage insights to inform decisions and optimize performance
• Proactive self-starter who thrives in fast-paced, results-driven environments
• Test-and-learn mentality, embracing experimentation to unlock growth and scale successful strategies
• Strong proficiency in Google Sheets, including advanced formulas and experience working with Sigma, Lookr etc
• Hands on operator with strong leadership skills - experience of growing a team from scratch a bonus

Desirable

• We’re looking for a World Class Director of Paid Social, to build our European set-up from 0 as we launch and scale new markets.
• This role will be very hands-on for the first 6 months, so you will need to be an excellent executor as well as someone who has managed large budgets and built high performance teams
• As Director of Paid Social UK/EU you will play a major part in launching new territories and accelerating Quince's growth in Europe. This is a high impact, high visibility role
• This role will report to Head of Marketing, EU/UK
• Own and execute the full performance marketing strategy primarily across paid social channels - including Meta DPA and non-DPA across categories
• Drive both new customer acquisition and retargeting efforts across web and app, ensuring strong funnel performance and achieving ROAS efficiency targets
• Manage channels end-to-end, from strategic campaign planning and audience segmentation to A/B testing, optimization, and achieving ROAS and efficiency targets
• Continuously experiment and optimize campaigns by testing new products, creatives, formats, and landing pages. Build a strong feedback loop with cross-functional partners to refine ad strategies and support supply chain planning
• Partner with the creative strategy team (creative strategists, video editors, graphic designers) to concept, develop, and launch high-performing ad assets tailored to platform best practices
• Work with ad tech and marketing operations teams to automate reporting, improve data visibility, and streamline campaign management, optimization workflows, incrementality testing, attribution, and A/B testing processes