Senior SEO Business Content Specialist, Wise
ÂŁ34-46k
Money without borders
Open for applications
Money without borders
1001+ employees
Open for applications
ÂŁ34-46k
1001+ employees
Company mission
We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.
Role
Who you are
- We’re looking for someone who understands the pain points of B2B audiences (whether it’s a small business owner, operations manager or finance manager) and how they make decisions when it comes to choosing a new solution for their business
- This role is ideal for someone with at least 2 years of experience in B2B content marketing, who is passionate about content creation and SEO
- This is an autonomous position so you should be self-sufficient and self-motivated
- You speak and write English on a native level (additional languages are a bonus, but this is purely an English content focused role)
- You’ve got a strong interest in blogging and SEO, and you have demonstrable experience working in the field of SEO or Content Marketing. Experience working with B2B would be a plus but not essential
- You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus). From traffic numbers to conversion rates, you understand how to measure the performance of your work. You can work with keyword data in Excel / Google sheets. You’re able to form a clear opinion on SEO opportunities backed by data and can independently develop hypotheses explaining content performance
- You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done
- You have a great eye for detail. From words to visuals, the final article or page will look its best. We believe that you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content
- You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready-equipped with perseverance and a sizable sense of humour
What the job involves
- We're looking for an English speaking Senior Business Content Specialist to join our growing SEO Content team
- In this role, you’ll own the performance and growth of our B2B content and you’ll be working in our UK SEO Content team which sits within the Performance Marketing tribe
- As part of your role, you’ll be responsible for creating and publishing growth-oriented B2B content pipelines, keeping an eye on new trends in the B2B and FinTech space and having a clear opinion on opportunities backed by data
- We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user
- Identify creative ways to drive improvements to content performance based on data and clear SEO reasoning
- Have a strategic view of content topic planning based on business goals and independent research
- Have clear opinion on SEO content opportunities backed by data and insights
- Produce SEO optimised content for our Business readers on the UK blog, to help fuel the adoption of Wise
- Revisit, optimise and improve older articles to boost their performance
- Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
- Understand the wants, needs and challenges of our potential new business customers
- Edit copy - you’re not afraid to fix copy or make direct changes when necessary
- Find, coordinate and manage a bunch of talented freelance writers
- Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
- Follow frameworks - you will ensure our content follows legal, compliance, brand and PR guidelines
- Have an impact - you will see directly how your actions influence our reader’s decisions
- Communicate key insights and obstacles to the team and broader company
- You’ll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams, and even get to travel to some of our offices around the world
Salary benchmarks
Our take
Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.
Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. They've attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.
The challenge for Wise will be maintaining their edge and brand power in a market that's becoming increasingly crowded with new entrants (like Revolut and Monzo) and incumbents (traditional banks) trying to catch up. To do so, the company is ramping up its digital and marketing strategies, as well as pushing for further development of its existing products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
38% employee growth in 12 months
Company
Employee endorsements
Flexible working
"I'm trusted to do my work regardless of whether I'm in the office or working from my spare room. Our mobile wiser scheme gives us the opportunity to..."
Funding (last 2 of 7 rounds)
Nov 2017
$280m
SERIES E
May 2016
$24.9m
SERIES D
Total funding: $395.3m
Company benefits
- Medical Insurance
- Health and Wellbeing Discounts
- 25 days holiday (excl. bank holidays) + 3 Me Days
- RSUs (Restricted Stock Units)
- 6 Week Paid Sabbatical
- Mobile Wiser - work remote for up to 90 days a year 🛫
- Parental Leave
- Pension and Retirement Plans
- Plus Many More!
Company values
- This isn’t just a job, we’re a revolution
- We get it done
- Customers > team > ego
- No drama. Good karma.
Company HQ
London, UK
Articles
Leadership
Taavet Hinrikus
(Chairman)Previously Director of Strategy for Skype.
Kristo Käärmann
(CEO)Previously a Consultant at PwC and Manager at Deloitte.
People progressing
Joined as Banking Lead, promoted to Head of Banking after 2 years, then again to Global Head of Banking.
Diversity, Equity & Inclusion at Wise
- Communities and safe spaces (Employee Resource Groups) – led by our Wisers so people can share experiences and information, support each other and connect on shared values
- Wise Cultural Calendar – a programme to learn and celebrate the wide range of cultures, traditions, backgrounds, and global experiences we have here at Wise. Example programmes include Pride Summer and Black History Month
- Our teams continue to set and drive their own bespoke objectives, holding themselves accountable and making sure they focus efforts where they can have the most impact
- We’re excited to partner with InChorus to collect ongoing data on our culture and enable teams to track their progress
- DEI development and training — We’re building our capability and getting everyone on the same page about DEI. Our new training programme will help new joiners and all Wisers know what DEI looks like day-to-day and how they can play their part
- Global policy review — We’re working with an external advisor to provide detailed feedback on best practices in policies by end January
- Disability inclusion – We’re building resources and support for Wisers and candidates with disabilities. Our goals is to offer practical information and support to ensure that Wise remains an inclusive environment for those impacted by a disability
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