Director of Product Marketing, Mattermost

• 8+ years of experience in product marketing, preferably in B2B and/or B2G software companies
• Strong understanding of the public sector, defense, intelligence, and critical infrastructure markets
• Proven experience developing go-to-market strategies for complex technical solutions
• Exceptional storytelling and messaging skills with the ability to translate technical features into business benefits
• Strong cross-functional collaboration skills, working closely with product management, sales, and marketing teams
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance
• Strategic Thinker: Ability to see the big picture while managing the tactical execution
• Collaborative: Works well cross-functionally with product, sales and marketing
• Data-Driven: Utilizes insights to inform and optimize strategies
• Customer-Centric: Focuses on delivering value to target accounts

Desirable

• The Director of Product Marketing at Mattermost will play a pivotal role in driving the GTM strategy for our platform and solutions
• This role requires a strategic leader who can define product positioning, create compelling messaging, and collaborate with cross-functional teams to deliver measurable business outcomes
• The ideal candidate will deeply understand our target markets, including defense, intelligence, and critical infrastructure enterprises, and will be passionate about helping customers achieve resilient, mission-critical communications
• Go-to-Market Strategy: Develop and execute the go-to-market strategy for Mattermost’s products and solutions, ensuring alignment with company revenue goals and growth objectives
• Product Messaging and Positioning: Develop and iterate on a clear, compelling value proposition that connects with enterprise audiences, including champions, economic buyers, implementation partners, and internal audiences
• Use value pillars, use cases, and concrete ROI to guide messaging
• Ensure consistency across communications, collateral, and GTM programs
• Sales and Partner Collateral: Work with internal content, design, sales enablement, and marketing teams, as well as external customers and partners, to translate product messaging and positioning into compelling sales and partner collateral
• This includes first meeting decks, data sheets, competitor battlecards, web copy and pages, pricing and packaging materials, internal and external Q&As, business value references, and customer case studies
• Support sales enablement and content teams to make collateral web-discoverable, current, and easy to find
• Product Announcements and Launches: Collaborate closely with the Product and GTM teams, ecosystem partners, and PR firms to drive awareness and adoption
• Focus on announcements and launches that showcase new value from our platform, evidenced by customer and partner success and endorsements
• Lead briefings with analysts, key customers, the market, and internal organizations in both small and large groups
• Market and Ecosystem Opportunity Review: Utilize insights from listening systems and customer, partner, and ecosystem data to work with product, engineering, and GTM organizations to identify market and ecosystem opportunities
• Focus on competitive and partnership dynamics as inputs for product strategy, planning, road mapping, and pricing and packaging
• Collaborate on pricing and packaging initiatives across product marketing, product, and sales
• Market Insights: Conduct market research and gather competitive intelligence to inform product strategy and positioning
• Sales Enablement: Create and deliver sales enablement materials, including playbooks, battle cards, customer case studies, and product presentations, to support the sales team in closing new logo ARR
• Content Marketing: Partner with the content marketing team to develop product-focused content, including whitepapers, webinars, blogs, and video assets
• Partner Alignment: Collaborate with strategic partners to align product marketing efforts and drive joint go-to-market initiatives
• Customer Advocacy: Work with customer success to identify and develop customer advocates, capturing stories that demonstrate the value of Mattermost’s solutions in mission-critical use cases
• Campaign Support: Collaborate with the growth marketing team to develop targeted campaigns that drive awareness and pipeline for specific solutions and industries
• Acceleration of Enterprise New Logo Customer Journey: Partner with sales, sales enablement, sales engineering, marketing, product, and GTM teams to identify and clear bottlenecks in the enterprise new logo journey
• Focus on stages from awareness to closing by uncovering root issues and developing talking points, collateral, and offers (e.g. , white papers, workshops, architectural reviews) to increase conversion rates