Head of Growth Marketing, Bevi
$209.1-258.3k
+ Stock Options
2-5 days a week in office
Water dispenser for office and commercial spaces
Be an early applicant
Water dispenser for office and commercial spaces
201-500 employees
Be an early applicant
$209.1-258.3k
+ Stock Options
2-5 days a week in office
201-500 employees
Company mission
Bevi is on a mission to unbottle the future.
Role
Who you are
- A deeply analytical marketer who thrives on clarity, structure, and measurable outcomes
- Experienced in building growth engines for B2B or B2B2C businesses ideally in high growth or hardware enabled recurring revenue environments
- Fluent across acquisition channels: paid digital, SEO, SEM, AEO, CRM, and experienced in lowering CAC and improving funnel efficiency
- Passionate and informed about how AI is reshaping marketing including generative, predictive, and autonomous tools
- A player coach who’s comfortable digging into dashboards, running tests, optimizing attribution, and making fast decisions
- A strong cross-functional collaborator who communicates clearly and brings focus and operational discipline
- Energized by experimentation and execution and motivated by results - not vanity metrics
- 10+ years in growth demand generation or performance marketing roles
- Experience leading high performing teams in scaling environments
- Deep data analytics experience taking complex data sets and turning them into actionable insights
- Expertise with tools such as HubSpot, Salesforce, Looker and attribution platforms
- Proven success building experimentation roadmaps and improving conversion at every stage
What the job involves
- The Head of Growth Marketing is a key leader in our go to market organization
- This role is accountable for driving high quality demand, accelerating funnel performance and building a modern growth engine that blends data creativity and AI-driven scale
- This leader oversees performance marketing, lifecycle marketing, SEO, AIO, experiential and events along with all paid, owned, and organic initiatives tied to pipeline creation
- This is a player coach role for someone who knows how to architect a growth system and is equally comfortable rolling up their sleeves to make it work
- They bring deep expertise in how AI is transforming marketing and a strong point of view on how experimentation, analytics, and autonomy reshape the way teams operate
- They work hand in hand with Sales, RevOps, and Product Management to make sure we’re capturing and converting demand efficiently as the business grows
- This role requires a highly analytical skillet and an ability to build a team and create a culture of data-driven decision making and test and learn practices
- Own Bevi’s full acquisition strategy across paid, digital, SEM, SEO, AEO, email, CRM, website conversion, and events
- Design multi-channel campaigns that deliver predictable, cost-efficient pipeline
- Build a rigorous experimentation roadmap focused on improving conversion rates, lowering CAC, and increasing pipeline velocity
- Integrate AI-powered tools and workflows to unlock new levels of personalization, automation, and speed
- Establish a test and learn culture grounded in clear hypotheses, disciplined measurement, and visible results
- Develop dashboards, KPIs, and reporting infrastructure that illuminate performance across the entire funnel
- Partner with RevOps to ensure strong data quality and attribution enabling accurate insights and forecasting
- Use predictive signals and scoring models to raise pipeline quality and improve Sales productivity
- Work with the Director of Experiential Marketing on the events playbook that consistently generates high intent leads and strengthens our brand. Work collaboratively to build the national and regional event strategy into the overall growth strategy
- Build measurement frameworks to track ROI pipeline impact and post-event conversion
- Collaborate with Experiential Marketing, Sales, and RevOps to build a full 360 digital and in-person strategy to maximize the impact of in-person events and activations
- Lead technical SEO and AI search content strategy and ongoing optimization to capture demand and rank for high intent commercial queries
- Work with the content and brand team to build an AI-enhanced content engine that scales insights and accelerates organic traffic growth
- Own lifecycle strategy to improve lead scoring, routing and nurturing
- Ensure email and automation programs deepen engagement and create consistent high quality handoff to Sales
- Combine behavioral data and AI driven insights to personalize journeys at scale
- Own the marketing website as a performance asset optimizing UX, messaging, speed and testing frameworks
- Develop clear conversion pathways for every audience and ensure the site reflects Bevi’s expansion into a broader beverage platform
- Build, mentor, and scale a high performing growth team
- Partner closely with Sales leadership on funnel alignment, definitions, processes, and shared accountability
- Serve as a strategic advisor to the VP of Marketing and executive team on growth insights and forecasting
- Champion a modern growth mindset that blends creativity, analytics, and intelligent automation
Our take
Americans buy billions of water bottles per year, the manufacture of which uses millions of barrels of crude oil. This alone causes significant damage to the environment, before even considering the carbon impact of delivery or the plastic waste produced. Bevi hopes to change this, with its smart beverage-dispensing machine that only requires a tap water source to function.
Bevi’s dispensers allow users to customize their drinks, check nutrition information and track the environmental impact of their usage. With the ability to carbonate beverages as well as flavor them with natural essences, and even some caffeine and electrolytes if one wishes, Bevi has created a versatile hydration system that caters to the modern consumer on both eco-conscious and personal taste levels.
This simple and effective hydration system has become popular across industries, with over 4000 companies including Volkswagen, Netflix and Google making use of Bevi machines. The company, though having to fight through some self-admittedly "frightening" times, has raised significant funding that will support its rapid growth and expansion into new verticals and products.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2022
$70m
SERIES D
Jan 2019
$35.5m
SERIES C
Total funding: $130.2m
Company benefits
- Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
- 401(k) with company match, and environmentally responsible investment options
- Flexible PTO plus 9 company holidays, and additional paid days for sick leave, etc (including sustainability or social justice volunteer events)
- Generous fully paid parental leave for both birth parents and non-birth parents
- Fully employer paid disability and life insurances
- Wellness and fitness reimbursements
- Monthly stipends for cell phone use and commuting costs
- Onsite snacks and (of course) unlimited Bevi ... plus composting and terracycling, too
- Happy hours, pancake breakfasts, Hero awards - and more!
Company HQ
The Schrafft Center, Charlestown, MA
Leadership
Eliza Becton
(VP of Product)Eliza's background is in user-experience design at various startups, with end-to-end experiences from ideation to market research to prototyping. Eliza graduated from the Rhode Island School of Design (RISD) with a Masters in Industrial Design, and from Yale University with a BS in Mechanical Engineering.
Cathy Lewenberg
(CEO)With a diverse background across consumer, retail, healthcare, and tech industries, Cathy earned her BA in Politics and American Studies from Princeton University and MBA from the Wharton School.
Sean Grundy
(Co-Founder & Head of Business Development)Previously, Sean has had 3 years experience managing environmental projects at Rare. They attended MIT Sloan School of Management for their MBA and Princeton for their undergraduate degree.
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