Senior Account Based Marketing Manager, Fivetran

• 5+ years of experience in B2B marketing, preferably with a strong focus on ABM
• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns
• In-depth knowledge of the ABM methodology and best practices
• Strong understanding of buyer personas, journey mapping, and account-based orchestration
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Desirable

• Our Revenue Marketing team for customer expansion at Fivetran is searching for a seasoned Senior Account Based Marketing Manager to join our growing team.
• In this role, you will play a pivotal role in driving target account engagement, account expansion, and pipeline acceleration for our most strategic customer accounts in our Strategic Expansion segment.
• You will be a partner to Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals
• Partner with sales to prioritize high-value target accounts and expansion opportunities
• Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts
• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey
• Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts
• Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver more personalized, impactful ABM programs
• Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline targeting new lines of business, subsidiaries and other upsell opportunities within our top strategic customer accounts
• Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement
• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth
• Stay up-to-date on the latest ABM trends and best practices