Product Marketing Manager, First Resonance

• The ideal candidate is AI-native and uses modern AI tooling to research, draft, iterate, measure, and scale
• Experience in product marketing, developer marketing, community, or technical marketing
• Track record building communities and/or developer programs that drive measurable engagement and business impact
• Strong writing and storytelling skills for technical audiences (engineers, builders, operators)
• Comfortable collaborating deeply with technical teams and translating product capabilities into developer-friendly value
• Strong project management and ability to run cross-functional programs end-to-end
• You don’t just “use AI” — you operate differently because of it:
• You have a repeatable workflow for AI-assisted research, synthesis, writing, editing, and iteration (while maintaining factual accuracy)
• You can build lightweight automation around content production and distribution (prompt libraries, templates, evaluation checklists, repurposing pipelines)
• You use AI tools to instrument and analyze performance (content effectiveness, community engagement signals, attribution insights)
• You have strong judgment about when AI helps and when human craft and technical validation are required

Desirable

• First Resonance is building the Factory OS for high‑consequence manufacturing. We’re looking for a Product Marketing Manager (Developer Community) to help our developer ecosystem grow — including engineers, technical operators, solutions teams, partners, and builders who extend, integrate, and advocate for our platform
• This PMM will own the strategy and execution of developer community + developer marketing: from messaging and content to programs, events, advocacy, and measurable pipeline impact
• Design and run a developer community strategy that grows awareness, engagement, and advocacy
• Launch community programs (office hours, working groups, champions/ambassadors, partner spotlights, community challenges)
• Develop a community calendar across in‑person and virtual touchpoints (meetups, conference activations, webinars, roundtables)
• Establish feedback loops that translate community signals into product, documentation, and roadmap inputs
• Craft clear, technical, developer-resonant positioning for our platform and key product areas (integrations, data, APIs, automation, AI features)
• Maintain an opinionated point of view on where manufacturing software is going (agentic workflows, traceability, quality systems, modern data platform patterns) and translate that into content and talk tracks
• Create and continuously refine developer personas and journey maps (from first touch → activation → adoption → advocacy)
• Produce developer-facing content: quickstarts, integration guides, best-practice playbooks, sample projects, release messaging, and technical blog posts
• Build “content systems” (templates, reusable outlines, distribution checklists, repurposing pipelines) to scale output without sacrificing accuracy
• Partner with Product/Engineering to turn product knowledge into assets that reduce friction and increase adoption
• Define and measure funnel metrics for developer programs (activation, retention, advocacy) and connect them to downstream business outcomes (SQL/SQO influence, expansion, partner-sourced opportunities)
• Build launch playbooks for developer-facing releases and integrations (announcement, docs, community amplification, enablement)
• Collaborate with Sales, Solutions, and Customer Success on enablement assets tailored to technical buyers and champions
• Who you’ll work with
• Product & Engineering (for roadmap, technical accuracy, launches)
• Forward Deployed Engineering (for real customer workflows and field learnings)
• Sales & RevOps (for pipeline impact, enablement, target-account programs)