Senior Product Marketing Manager, 12Twenty
$162-180k
+ Equity
Early-career talent platform
Be an early applicant
Early-career talent platform
101-200 employees
Be an early applicant
$162-180k
+ Equity
101-200 employees
Company mission
To make career development and hiring simpler, more equitable, and more efficient - from the first hire after college all the way to retirement.
Role
Who you are
- 5–8+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech
- Proven track record of owning messaging, launching products, and enabling sales
- A strategic thinker with exceptional communication skills who is equally strong at crafting narratives and influencing cross-functional stakeholders
- Highly analytical, able to use data to shape decisions and drive alignment
- Comfortable in ambiguity, able to build structure where none exists
- Passionate about helping students, universities, and employers succeed
What the job involves
- 12twenty is seeking a Senior Product Marketing Manager to build and lead a world-class product marketing function
- You’ll be the connective tissue between product, marketing, sales, and customer success, owning how we interface with the market, launch new products, enable our go-to-market teams, and tell compelling stories that resonate with universities and employers alike
- You’ll operate at both strategic and executional levels, helping us scale our messaging, sharpen our positioning, and turn our unique data and platform capabilities into powerful narratives that drive adoption, pipeline, and customer value
- Positioning & Messaging:
- Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni)
- Deeply understand the competitive landscape and create differentiated positioning
- Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas
- Go-to-Market Strategy & Execution:
- Build the GTM playbook for new product introductions (NPI), including alumni solutions, AI features, and employer-focused offerings
- Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics
- Drive voice-of-customer efforts to shape roadmap and market-facing messaging
- Work across marketing and sales to evolve our product-assisted approach on our jobs network
- Sales & Customer Enablement:
- Create high-impact enablement information (battlecards, playbooks, decks, competitive talking points)
- Partner with sales and BDRs to study findings and improve conversion at every stage of the funnel
- Deliver training sessions that build confidence in the field and promote consistent messaging
- Market & Customer Intelligence:
- Maintain deep knowledge of customer needs, buying behavior, and decision criteria across segments
- Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy
- Use research to uncover whitespace opportunities and shape strategic bets
- What Success Looks Like:
- Company narrative is aligned, resonant, and backed by compelling customer insights
- Unified, differentiated messaging that resonates and drives a wedge in the market is adopted across marketing, sales, CS, and product
- Consistent and strategic GTM process in place for all launches
- GTM teams are confident and effective at using enablement tools you've built
- Internal stakeholders see product marketing as a strategic driver of growth
Our take
12Twenty stands out in the employment and recruitment landscape with its specialized focus on graduated and early-career professionals. Leveraging deep-data analytics, the platform bridges the gap between companies and job seekers, addressing the shortcomings of traditional job centers and employment agencies.
While 12Twenty's roots are firmly planted in the US market, its success and expertise position it well for international growth. As the demand for specialized recruitment solutions continues to rise globally, branching out to other countries presents promising avenues for the platform to broaden its reach and impact.
With a proven track record of success and a strong foundation of funding and expertise, the company is well-equipped to capitalize on emerging trends and opportunities in the sector. By staying ahead of the curve and continuously adapting to the evolving needs of both job seekers and employers, 12Twenty is primed to shape the future of early-career recruitment and make a lasting impact on the global job market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Generous PTO policy
- Full benefits, including 401(k)
- Regular team happy hours and activities
- Remote work flexibility
Leadership
Kenny Berlin
(CEO)Previously Product Manager Intern at Amazon, Special Assistant to the CEO for Strategy & Operations at Friendgiftr, and Structural Engineer at Klingstubbins and Haynes Whaley Associates.
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