Email Marketing Executive, Jonas Software

• We’re looking for a skilled and driven Email Marketing Executive who’s passionate about building impactful, data-driven email automation that generates real results
• The successful candidate will be good at managing their time whilst working on a range of compelling messages, creating workflows, and assisting in executing successful lead-generating campaigns, with a keen eye for design and complete respect for deadlines
• It is important that the candidate can work well within the team and independently
• 2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar – i.e. HubSpot, Pardot, Marketo, etc
• Strong understanding of email funnel strategy and lead nurturing
• Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation
• Experience with Salesforce CRM – managing campaigns, data, and contact records
• Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies
• Self-starter with strong attention to detail and ownership mindset
• Successful candidates will have a proactive, optimistic, “can do”, solutions-driven, approach that is both pragmatic and commercially viable
• They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships

Desirable

• You’ll be the go-to person for all things email automation — from creating and managing workflows to analysing and improving key performance stats
• Your primary goal will be to increase the number of marketing-qualified leads and the value of sales opportunities across the business
• The successful candidate will join the industry-leading providers of cashless catering, identity management, and online payment systems to over 3,300 UK education establishments
• The Email Marketing Executive will be passionate about creating compelling content that promotes our brand, products, and services whilst cementing our market-leading position within our industry
• Reporting directly to the Marketing Manager
• Build and manage advanced email automation workflows across the customer lifecycle, including lead nurturing, onboarding, re-engagement, upsell and retention journeys
• Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints
• Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs – with clear insights and actions to improve results
• Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities
• Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences
• Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications
• Own the relationship between the website, CRM, and email platform, ensuring seamless tracking, lead capture, and campaign delivery
• Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness
• Stay up to date with email marketing best practices, tools, and compliance requirements
• Support wider marketing campaigns and initiatives as needed — including campaign planning, content coordination, landing pages, or other digital activities — to ensure cohesive execution and performance across channels