Marketing Automation Manager, Aviva
Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s + Up to £1,200 of free Aviva shares per year
Insurance, wealth and retirement business
Open for applications
Insurance, wealth and retirement business
1001+ employees
Open for applications
Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s + Up to £1,200 of free Aviva shares per year
1001+ employees
Company mission
With you today, for a better tomorrow. Aviva exist to be with people when it really matters, throughout their lives.
Role
Who you are
- Proven expertise in Pardot and Salesforce, including campaign creation and reporting
- Strong understanding of data protection and GDPR best practices
- Experience collaborating on targeted email campaigns and testing strategies to optimize performance
- Analytical mindset with the ability to turn data insights into actionable improvements
- Excellent communication and stakeholder management skills
- It’s ideal for someone experienced in Pardot and Salesforce, looking to bring their expertise to shape marketing strategies in a leading organization or ready to step up and take ownership of sophisticated email marketing campaigns
- This is a great job for someone who has a passion for marketing automation, loves working in a fast-paced environment, and is excited about driving personalised, targeted communications that make an impact
What the job involves
- This role is central to transforming our Broker GI marketing strategy, helping us transition to personalised, data-driven communications
- You’ll take ownership of Pardot integration and its continuous evolution, driving impactful campaigns aligned with our business goals
- You’ll collaborate with content managers to create best-in-class email campaigns, maintain robust reporting, and champion GDPR best practices
- You’ll also play a key role in shaping marketing automation capabilities, maintaining data hygiene, and sharing best practices to enhance digital marketing maturity across the team
Salary benchmarks
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Insights
2% employee growth in 12 months
Company
Our take
With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.
Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.
Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.
Steph
Company Specialist at Welcome to the Jungle