Digital Marketing Manager, Motatos
Online sustainable food store
Job no longer available
Online sustainable food store
101-200 employees
Job no longer available
101-200 employees
Company mission
To aid the sustainable reform of our food system by giving everyone a chance to save our planet in an effortless way.
Role
Who you are
- We are now looking for a Digital Marketing Manager with broad expertise in Performance Marketing
- This is a role that requires both technical and creative knowledge
- 2-3+ years of hands-on experience in digital marketing, preferably in the e-commerce or consumer goods space
- Hands-on experience from working with Google Ads, Meta and similar buying platforms, comfortable working with different languages
- Experience in the Smartly platform is highly desirable
- Experience in SEO is a plus
- You are a digital native with broad expertise in performance marketing, always ready to use that knowledge to test new channels
- Experience from working with E-commerce inhouse or with E-commerce clients
- Analytical mindset—you know your CAC from your ROAS, and you’re comfortable pulling reports and optimizing campaigns
- A collaborative and entrepreneurial spirit—you’re independent and take ownership, but also thrive in a team and environment that moves and evolves fast
- Strong project management and problem solving skills
- An excellent communicator and collaborator, able to work effectively with diverse teams
- Proficiency in English and Swedish/Finnish/Danish or German
What the job involves
- You will be responsible for managing and optimising performance marketing campaigns in SEM, but also in Meta and other channels through the platform Smartly, as well as supporting other initiatives such as SEO and briefing UGC-content
- This role is hands-on but also managing the strategy and best-practices in this area. You will be a part of a fast growing and energised organisation with supportive colleagues. This position is part of the Matsmart/Motatos Performance Marketing team, and reports to the Head of Performance Marketing
- Manage and optimise performance marketing campaigns in Google Ads, could be in Nordic, German and other languages
- Manage & optimize campaigns in Meta through Smartly, as well as testing new channels (e.g. Reddit, Pinterest, TikTok, Snapchat)
- UGC content planning & ordering content for paid channels
- SEO project management
- Reporting and keeping track of budgets and KPI’s
- Be point of contact for possible agencies and partners
- Stay up to date on the latest trends in performance marketing to develop the channel mix
- Collaborate cross-functionally with brand, creative, and e-commerce teams to launch campaigns that drive sales in a cost-effective manner
- Refine and adjust strategies based on performance data and ever evolving market conditions
Application process
- Contact: Camilla Tornberg
Our take
About one third of food produced in the world ends up in landfills. Much of this is due to marketing - seasonal packaging and short best before dates mean that the food is still completely edible, but wholesalers are unable to sell it in stores which means it will go unused. Enter Motatos, a Swedish startup which swoops in, buys up the produce, and retails it online at a discount to environmentally conscious (and thrifty) customers.
Motatos positions itself as a rival to high street chains such as Aldi and LidL, and claims to offer up to a 60% discount over its brick and mortar competitors. While customers may be reluctant to purchase discarded food even at a discount, Motatos banks on the brand recognition of its household name products to ensure trust with its users, and its careful price tracking and daily offerings serve to make its prices irresistible.
Since its founding in 2014, the company has recirculated over 60,000 tonnes of food and consumer products and raised over $142.2M in funding. And as consumers become more and more conscious of the environmental impact of their daily lives, Motatos is only going to see more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Leadership
Karl Andersson
(Co-Founder & Partner)Previously Founded Getonboard and served as the Managing Director at Timefish and Generate Sweden.
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