Social Media Lead, Whatnot
Europe and UK
More information about location
Live stream platform & marketplace
Job no longer available
Live stream platform & marketplace
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- As our Social Media Lead in Europe and the UK, you should have 7+ years of social media experience with brands that are in the entertainment, community, and social space, plus:
- Experience developing social media strategy and creating engaging content across various social channels and verticals at a consumer brand
- You’re an experienced leader who has led a best in class social team
- In-depth knowledge of current trends, pop culture, and social media platforms
- Excellent interpersonal and communication skills, both written and verbal
- Demonstrated ability to build and nurture relationships with key opinion leaders
- Proficiency in social media platforms, community management tools, and data analytics tools
- Ability to work independently and collaboratively in a fast-paced, rapidly evolving environment
- You’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow
- You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights
- You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment
What the job involves
- The Communications team is seeking an experienced and dynamic Senior Manager, Social Media to proactively build, execute, and lead our social media strategy for Whatnot across Europe and the UK
- In this role you will work closely with our International teams to help craft the vision, create the strategy, and support the execution of Whatnot’s existing and future social media channels that support our communities in Europe and the UK
- Working closely with multiple teams, you’ll help create engaging content, establish processes, and set goals to ensure our channels are a positive reflection of our brand and help to celebrate, engage with, and support our community
- Social Media Strategy: Develop and execute a social media strategy that aligns with Whatnot's overall objectives and brand
- Campaigns and Content Creation: Create engaging content and programs that celebrate our community, bring awareness to new buyers, and elevate the Whatnot brand
- Develop the Social Infrastructure: Set processes and choose the technology that supports the daily social activities and sets us up for success as we grow
- Community Engagement: Work in partnership with multiple internal teams to ensure we are showing up for and highlighting our community across on-platform categories and at industry events; actively and intentionally engage with our community by responding to comments and messages across multiple platforms
- Data Analysis: Partner with internal teams to monitor and analyze community-related metrics, such as engagement rates, sentiment analysis, and user feedback. Utilize insights to refine social strategies and drive growth
Our take
The collectable toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectable toys, some of which are rare and can cost thousands of dollars. It's also expanded to sports cards, coins, comics and more.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
54% employee growth in 12 months
Glassdoor (4.9)
Trustpilot (4.3)
Company
Funding (last 2 of 7 rounds)
Jan 2025
$265m
SERIES E
Jul 2022
$260m
SERIES D
Total funding: $749.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Marina del Rey, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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