Principal Account Based Marketing Manager, Dynatrace

• Bachelor's degree in Marketing, Business Administration, related field or relevant experience
• 5+ years of advanced knowledge in SaaS enterprise technology marketing, preferably with a focus on ABM

Desirable

• In this role you’ll work hand-in-hand with our Global Account Sales leaders to identify, build, and execute programs that increase our footprint with our most strategic accounts
• Through personalized campaigns and compelling content, you’ll deepen relationships, drive pipeline growth, and propel these accounts to become loyal brand advocates
• Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
• Lead development of personalized content experiences and programs that resonate with decision makers at the account
• Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
• Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
• Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
• Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact