Marketing Manager, Upway
+ Stock options
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
201-500 employees
Open for applications
+ Stock options
201-500 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- Experience: Strong academic background with 3+ years of marketing experience and proven success driving demand in consumer-focused environments
- Mindset: Entrepreneurial, autonomous, and able to thrive in a fast-paced, high-growth environment with a hands-on approach balanced by strategic oversight
- Problem-Solving: Creative and resourceful, able to adapt to local market nuances and stay ahead of emerging trends
- Communication: Exceptional written and verbal communication skills with fluency in German and English
- Location: Based in Berlin, with a hybrid working policy possible in the medium term
What the job involves
- Reporting To: General Manager, DACH
- As Marketing Manager at Upway, you’ll play a critical role in executing our marketing strategy, optimizing demand generation, and building a locally loved brand
- With a 7-digit marketing budget to manage, you’ll lead campaigns across multiple channels from social media and influencer partnerships to calendar-driven promotions and special brand activations
- Demand Generation: Own and execute the DACH marketing strategy, ensuring alignment with local objectives and managing a 7-digit budget to maximize ROI
- Campaign Management: Plan, implement, and optimize seasonal and evergreen marketing campaigns that drive traffic, boost conversions, and capitalize on key calendar moments (e.g., Black Friday, holidays, back-to-school)
- Partnerships & Affiliates: Scope, negotiate, and manage strategic partnerships and affiliate programs, tracking performance to optimize ROI and scaling successful collaborations
- SEO: Develop and implement SEO strategies, including keyword research, site optimization, and cross-functional collaboration, to improve rankings, drive qualified traffic, and enhance visibility
- Social Media & Influencer Marketing: Oversee the strategy, execution, and analysis of social media and influencer initiatives to build awareness, trust, and engagement with target audiences
- Brand Building & CRM: Define and strengthen Upway’s local brand positioning while ensuring global consistency, and manage CRM activations to personalize messaging, improve retention, and create targeted campaigns
Application process
- Applied
- Review
- Introduction Call
- During the Introduction call / meeting, you will have a chance of getting introduced to the Hiring manager for the position. The goal of this call / meeting is for us to get to know more about you, your background and your interest on Upway. It will be also a great opportunity for you to learn more about our company and the position
- Interview with Senior manager
- At Upway, we care deeply about talent density and the caliber of the persons we bring onboard. We are convinced that building strong teams is the absolute priority and we want to make sure every candidate goes through a thorough interview process
- During the Interview Stage, you will be interviewed by the Hiring Manager and one of Co-founder for your position and these interviews will be focused with testing your hard & soft skills relative to the role, on top of the fit with the team and our culture
- Good luck !
- Co-founder Call
- During this call, you will have the opportunity of spending time with one of our Co-founder and ask all the questions you want on the company, on how we work, and where we are going
- We deeply care about candidate experience and this call is not an interview, so feel free to ask anything and we will make sure to share the most comprehensive view of Upway!
- Offer Stage
- We are delighted to make you an offer for a role at Upway. Your Hiring Manager will be in touch to share more details on the proposed compensation
- Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. Paired with its $60 million funding round in 2025, Upway is consolidating its position as a leader in sustainable mobility.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2025
$60m
SERIES C
Nov 2023
$30m
SERIES B
Total funding: $121m
Company benefits
- Competitive Package: Attractive salary plus equity participation
- Perks & Benefits: Corporate Benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites
- Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder & COO)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
Salary benchmarks
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