Senior Marketing Manager, UNLEASH
UNLEASH in Miami
Global digital media & events business
Posted today
Global digital media & events business
21-100 employees
Posted today
21-100 employees
Company mission
To be the world's #1 marketplace for human resources, recruitment and learning leaders globally.
Role
Who you are
- 5+ years of experience in a marketing role within the events industry, with a proven track record of executing data-driven marketing strategies
- Strong experience marketing events in America to the American Market
- Expertise in digital marketing channels including paid social, email marketing, website optimisation, and partnership marketing
- Proficient in data analytics, with the ability to track and report on marketing KPIs and make data-backed decisions
- Strong experience with marketing automation, CRM tools, and digital analytics platforms (e.g., Google Analytics, Salesforce, HubSpot)
- Demonstrated ability to meet revenue targets and drive growth through innovative marketing campaigns
- Excellent communication skills with the ability to build and maintain strong relationships with internal and external stakeholders
- Creative thinker with a problem-solving attitude and the ability to identify opportunities for growth and innovation
- Highly organised, with strong project management skills and the ability to manage multiple campaigns simultaneously
What the job involves
- As the Senior Marketing Manager, you will be responsible for the development, execution, and optimisation of the marketing strategy for our UNLEASH event in Miami. You will focus on driving revenue growth through innovative and data-driven marketing, with a strong emphasis on paid social, website, email marketing, and partnerships. You will collaborate with internal and external stakeholders to ensure the success of the event
- Develop and implement a comprehensive go-to-market plan for our UNLEASH event in Miami, ensuring alignment with business goals
- Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships
- Collaborate w group ith the marketing team to ensure campaigns are creative, effective, and data-driven
- Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth
- Conduct A/B testing across digital platforms to continually refine marketing strategies
- Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets
- Leverage AI in the execution and deliver of Marketing campaigns across verticals
- Build and manage external partnerships to amplify event reach and impact
- Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success
- Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives
- Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion
- Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values
- Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages
- Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy
- Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results
- Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives
- Regularly report on marketing spend, providing insights and recommendations to optimise the budget
- Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience
- Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends
Salary benchmarks
Our take
The workplace has changed radically in recent years. The rise of remote and hybrid working has radically shifted the way businesses operate. UNLEASH aims to help HR leaders stay ahead of the curve, with digital media and events detailing the latest trends in HR technology.
It hosts HR tech expos worldwide, showcasing the newest thinking in the HR space and boasting former celebrity speakers such as Sir Bob Geldof, Stephen Fry and Esther Perel. As well as this, it puts on hundreds of smaller events and webinars each year, as its online platform publishes news about everything happening in HR as well as in-house research and studies to help your business optimise.
It’s one of the first points of call for news in the HR tech space. And its events are just getting bigger year on year with over 5,000 attendees and much greater online readership.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Marc Coleman
(Founder & CEO)Former Configuration Manager at Microsoft, and Quality Control and Configuration Analyst at Philips.
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