Senior Manager of Demand Generation, Coupa
$128-166.5k
Business spending management platform
Be an early applicant
Business spending management platform
1001+ employees
Be an early applicant
$128-166.5k
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- 8+ years of B2B enterprise software experience in a growth marketing or demand generation capacity
- Extensive experience with funnel metrics and demonstrated success in moving the needle on critical pipeline goals
- Strong data-centric focus and expertise with core MarTech platforms: Salesforce.com, Marketo, 6sense/Demandbase proficiency are required
- Familiarity with Business Intelligence tools (Tableau preferred) and Sales Engagement platforms (e.g., Outreach, ZoomInfo) is a plus
- Experience marketing to Procurement, Finance, IT, or Supply Chain personas is highly preferred
- Strong sense of accountability and proactive mindset, taking full ownership of results and anticipating future needs
- Exceptional organizational skills and the ability to manage multiple complex programs and priorities simultaneously
- A resourceful, self-motivated leader with a growth mindset and the ability to adapt to evolving business needs
What the job involves
- Coupa is actively seeking a Senior Manager, Demand Generation to join our Integrated Marketing team. Reporting to the Senior Director of Integrated Marketing, this leadership role is essential for achieving Coupa’s pipeline and revenue objectives by driving scalable and innovative demand generation programs across North America
- Design and execute high-impact demand generation strategies across a diverse channel mix, including email marketing, digital marketing, webinars/virtual events, content syndication, and strategic 3rd-party partnerships
- Bring new and innovative ideas to the table to test, measure, and learn from, constantly seeking new channels and approaches to maximize lead quality and velocity
- Scale demand generation programs effectively to maximize reach and optimize return on investment (ROI) as the business grows
- Personally own the demand generation strategy for two key marketing campaigns, partnering closely with Integrated Marketing to ensure successful, unified execution and goal achievement
- Drive the generation of high-quality leads and partner closely with Sales Development and Marketing Operations to ensure seamless lead flow and conversion into qualified pipeline for new logo acquisition
- Implement advanced lead nurturing programs that effectively guide prospects through the marketing and sales funnel, accelerating conversion from awareness to purchase
- Utilize data and analytics tools to measure program effectiveness, accurately track Key Performance Indicators (KPIs), and provide consistent, actionable reporting to executive stakeholders
- Monitor funnel metrics and identify levers for generating qualified leads and accelerating pipeline velocity
- Integrate and leverage Artificial Intelligence (AI) and Machine Learning (ML) tools to significantly scale demand generation execution and drive team efficiency and output
- Collaborate extensively with Product Segment Marketing, Content, and Customer Marketing teams to ensure successful, unified execution of all demand generation programs
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists as a provider of business spending management (BSM) services. Coupa has grown into its niche with its comprehensive platform allowing companies greater control over their spending, supply network and chain optimization, liquidity management and solutions for payment.
Coupa has been recognized as a leading brand in third party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company HQ
Town Center, Foster City, CA
Leadership
J. Charles Goodman
(Chairman of the Board, not founder)Serves as Chairman of the Board for multiple companies, including Proofpoint, Anaplan and Bottomline Technologies.
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