Marketing Manager, Wattpad
WEBTOON Consumer Goods
$70-80k
Platform for sharing original writing
Open for applications
Platform for sharing original writing
101-200 employees
Open for applications
$70-80k
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- 3+ years of relevant experience in marketing, project, and budget management
- Strong planning skills and proactive approach to keeping projects moving forward
- A flexible, approachable attitude with creative problem-solving skills and collaborative approach to challenges
- Demonstrated experience in working with cross-functional teams and stakeholders
- Experience in both creating and implementing full-scale marketing campaigns – you’re not afraid to roll up your sleeves if needed
- Strong eye for design and strong copywriting skills
- University degree in a related field or equivalent experience
What the job involves
- We are looking for a strategic, passionate, and hands-on Manager to manage 360-degree marketing programs for our WEBTOON products within our WEBTOON Consumer Goods division
- Reporting to the Director, Integrated Marketing, you will work primarily on WEBTOON Unscrolled imprint and merch lines, consulting as needed for our various licensees in their GTM windows
- You will contribute to all aspects of marketing planning from solicitation through to consumer outreach
- This is a high-impact role where you will play a key role in shaping the WEBTOON Consumer Goods business
- Develop and execute GTM strategies for our WEBTOON Unscrolled and WEBTOON Merch product lines to include:
- Creating full-scale marketing plans
- Building copy docs and creative briefs
- Identifying and creating sales material and promo item needs
- Outlining key goals and targets for advertising campaigns
- Leading efforts for performance marketing / Meta campaigns
- Prioritize and provide input into influencer activations and mailings
- Launching and growing a WEBTOON Consumer Goods social media handle
- Planning and implementing unique social media and/or live event opportunities for our creators timed to their product launches
- Maintain up-to-date data and numbers for all assigned campaign titles to include:
- Managing marketing budgets
- Properly managing time and resources across competing priorities
- Keep all end of month KPIs, performance, influencer, sentiment metrics updated
- Communicate regularly to our various stakeholders to include:
- Presenting marketing and publicity efforts during Sales Conferences
- Participating in our seasonal (virtual) Influencer Preview events (2x per year)
- Regularly update sales, internal staff, and creators on marketing efforts
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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