Vice President of Corporate Marketing, Regional Strategy and Planning, DoubleVerify
$185-320k
Plus bonus/commission (as applicable) and equity
2-3 days a week in office
Software platform for digital media measurement and analytics
Job no longer available
Software platform for digital media measurement and analytics
1001+ employees
Job no longer available
$185-320k
Plus bonus/commission (as applicable) and equity
2-3 days a week in office
1001+ employees
Company mission
To build trust and transparency across the digital advertising ecosystem and help advertisers succeed.
Role
Who you are
- Minimum Bachelor’s degree in Marketing/communications or related field - Master’s degree preferred
- 10+ years’ experience in marketing leadership and/or communications; previous working experience as a Marketing VP or Director for at least 3 years
- Experience managing and inspiring a team of contributors - both direct and indirect reports
- Demonstrated leadership, writing, and communication skills
- Experience executing market analysis and developing collateral in PowerPoint and other creative software
- Experience with lead-generation/ABM capabilities within Salesforce or similar CRM a plus
- Ability to work independently and/or facilitate communications across functional teams
- Excellent written and verbal communication skills
- Experience thriving in a fast-paced, performance-oriented, team-based environment
- Deep understanding of changing market dynamics and trends
What the job involves
- We are seeking a VP of Corporate Marketing to lead local marketing teams as they create and execute cross-channel marketing plans. This individual will oversee teams across the Americas, EMEA and JAPAC
- Building off our corporate marketing strategy, this individual will work with regional marketing directors (and their teams) and commercial leadership to create local marketing plans - developing programs that drive awareness, promote thought leadership, and support lead generation and communications initiatives targeting top prospects and customers in each region
- This individual will work closely with leaders and teams across product marketing, marketing analytics, events, creative, editorial, and operations to develop strategies, manage timelines, and execute seamlessly on time and on budget
- This individual will also be responsible for ensuring all programs are accountable and measurable based on designated KPIs
- The VP will collaborate closely with the CMO to define strategies and tactics that will enable DV to fortify its leadership position as a company that powers media quality and performance for top brands and agencies
- This means raising our profile in key markets, and designing content and outreach programs with messaging that is attuned to local market nuances and specifically resonates with target clients
- Act as a strategic thought partner to senior leaders and stakeholders across all aspects of corporate marketing including brand, content, and customer marketing
- Develop marketing programs that accelerate revenue and market share growth
- Further DV’s position as an industry thought leader, collaborating with the cross-functional teams to establish the strategic planning and execution of large-scale content programs and priority research projects
- Work with Regional Directors to design and implement programs that maximize the effectiveness and efficiency of cross-channel customer marketing and communications - addressing the key needs of individual regions
- Work with Regional Directors to design and implement regional PR strategies that resonate with local audiences
- Partner with product marketing and commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities and needs (i.e., verticals, lifecycle stages, etc.)
- Collaborate on a cross-channel approach to marketing and communications that reinforces core content and strategic themes, working with global Directors to localize messaging and approach
- Nurture and develop a talented team of local practitioners to achieve these goals
- Manage marketing budget and expenditures
- Maintain brand standards and ensure compliance across all marketing and communications channels
- Identify competitors and evaluate their strategies and positioning and devise counter-strategies
- Build long-term relationships with employees, customers, industry associations, and stakeholders
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. But with a 2021 IPO, several recent rounds of funding and new product releases, it looks set to tackle its competitors head on and stay ahead of the game.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Comprehensive Coverage: Because we want you to stay healthy.
- Pension Matching: 401(k) or country-specific contributions.
- Tuition Reimbursement: never stop learning.
- Generous Parental & Compassionate Leaves: putting families first.
- Onsite & Virtual Events & Wellness Activities: Team activities, wellness offerings, games and more!
- Flexible Lifestyle Spending Account: Gym, fitness class, self-care, or even pet care? You're covered for this and more.
- Mental Wellness Days: Take a day off for yourself.
- Global Access to Mental Health Resource: Investing in you being your best self.
- Hybrid Work Schedule: Making the most of your time.
- Peer Nominated Awards: Recognizing DV values in action.
- Seasonal Employee Appreciation Gifts: Enjoy summer treats and holiday sweets.
- Self-Directed Paid Time Off: You work hard. Enjoy it.
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO)Mark joined the DOubleVerify team as CEO in 2020,. Prior to this, he was the CEO for Telaria and an Executive VP/Head of Nielsen Marketing Cloud for Nielsen. He also spent 7 years at eXelate as CRO and CEO.
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