Product Designer, DoorDash

To differentiate itself in the market, DoorDash focused on areas with fewer competitors and found success in this untapped market. Other factors, such as the company's targeting of restaurants which many not typically offer a delivery service, also contribute to its profitability. The company made its stock market debut in 2020 with one of the biggest IPOs of the year.

However, in light of increasing discontent around DoorDash's commission structure from restaurants, competition remains fierce. The business recently responded by publishing a transparent fee structure, but the number of options open to restaurants means DoorDash must fight to keep its customers loyal. Despite this, by focusing on consumer retention, logistics and technology, the company is likely able to maintain its existing growth and revenue.