Vice President of Digital Marketing, Axiom Law
$178-200k
+ Cash bonus plan which on target would be 30% of your base salary
On-demand legal talent, lawyers & legal services provider
Job no longer available
On-demand legal talent, lawyers & legal services provider
1001+ employees
Job no longer available
$178-200k
+ Cash bonus plan which on target would be 30% of your base salary
1001+ employees
Company mission
To enable corporate legal departments to drive efficiency and growth and to adapt to a demanding new era.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
- Minimum 7 years’ experience at a director level or above in a digital marketing leadership role
- Deep expertise in digital and performance marketing capabilities, ideally across both B2B and B2C audiences
- Extensive knowledge of paid search, paid social, display, and other digital media
- Data driven and ROI based – makes decisions based on facts and data. Uses ROI of marketing campaigns / tactics to make decisions on how much to spend, on which areas
- Client centric – equally curious about and empathetic toward clients
- Demonstrated ability to create and deploy integrated campaigns that reach target audiences, on time, on budget, meeting or exceeding performance targets
- Excellent communication and interpersonal skills
- Strong strategic thinking and problem-solving abilities
- Proficiency in data analysis and digital marketing analytics tools
- Ability to adapt to a fast-paced and changing digital landscape
- A passion for staying up-to-date with industry trends and emerging technologies
What the job involves
- As the Vice President of Digital Marketing at Axiom, you will play a pivotal role in shaping our digital strategy, driving top-of-funnel growth, and ensuring that our brand is positioned effectively across all digital channels
- Reporting to Axiom’s Chief Marketing Officer, you will lead a team of talented digital marketing professionals and work closely with cross-functional teams to develop and execute comprehensive digital campaigns in support of both sales (client development) and legal talent (recruitment to Axiom)
- Pipeline Development: Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall goals and objectives
- Team Leadership: Manage and mentor a team of digital professionals, providing guidance, training, and support to ensure high performance and growth
- Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across channels, including SEO, SEM, social media (paid & organic), email marketing, display marketing and more
- Data Analysis: Utilize data-driven insights to continuously evaluate the performance of digital programs, identify areas for improvement, and make strategic recommendations
- Budget Management: Manage and allocate the digital marketing budget effectively, ensuring maximum ROI and cost-efficiency
- Technology Integration: Stay up-to-date with the latest digital marketing tools and technologies, and lead efforts to integrate innovative solutions to enhance our marketing efforts
- Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure a cohesive and integrated approach to digital marketing
Our take
Axiom provides high-caliber legal talent, counting more than 3,500 legal departments across the globe. The company launched in 2000 and serves more than 75% of the Fortune 100 today. It offers a wide range of solutions to meet legal needs, from on-demand attorneys to supplement companies' legal departments, to senior paralegals to review legal forms and business contracts.
Traditionally, law firms were the dominant providers in the legal industry and their hierarchical partnership structure was a major obstacle for anyone trying to overcome that prevailing model. Axiom's founder saw an opportunity to reconfigure legal delivery and set out to construct a law company to respond to the growing misalignment between firm lawyers and equity partners as well as firms and clients. Axiom has recruited lawyers from top firms while cutting most traditional extra costs, enabling it to offer high-quality services at a much lower price than the wider legal industry.
Axiom received its first funding round in 2000, raising $5.4M, three subsequent funding rounds have followed. These investments fuelled expansion over time and allowed the company to invest in technology, a talented workforce, and a strong senior management bench. Going forward, Axiom will keep expanding its legal professional talent offering and it will likely maintain its focus on tech, as exemplified by its acquisition of legal tech firm Plexus Engage in 2022.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Feb 2013
$28m
GROWTH EQUITY VC
Total funding: $28m
Company HQ
World Trade Center, New York, NY
Leadership
David McVeigh
(CEO)30 years of experience in business leadership, management consulting, and private equity portfolio company management. Previous Managing Director at Hellman & Friedman and Executive Vice President at Gartner.
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