Senior Influencer and Affiliate Marketing Manager, Justworks
$122-134.2k
2 days a week in office
Business operations platform
Be an early applicant
Business operations platform
1001+ employees
Be an early applicant
$122-134.2k
2 days a week in office
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- 5-7 years of experience in affiliate marketing, influencer marketing, or partner marketing in a B2B SaaS, fintech, or SMB-focused tech environment
- Proven track record of driving sourced and influenced pipeline through performance-based partnerships
- Deep experience in managing and optimizing affiliate networks and structuring incentive models
- Strong analytical mindset with expertise in attribution modeling, ROI tracking, and marketing analytics
- Hands-on experience with PartnerStack or similar affiliate tracking platforms
- Experience working cross-functionally with paid media, brand, content, and marketing operations teams
- Excellent negotiation and relationship management skills to engage and nurture partners effectively
- Ability to own a budget and optimize spend for maximum impact
- Comfortable working in a fast-paced, data-driven growth marketing environment
What the job involves
- Justworks is looking for a Senior Affiliate and Influencer Marketing Manager to own and scale our affiliate and influencer marketing programs as key revenue-driving channels
- In this role, you will be responsible for generating sourced and influenced pipeline by recruiting and managing SMB-focused affiliates and partnering with influential voices in the SMB community to amplify Justworks’ message
- This is a high-impact, data-driven role where you will have full ownership of partner strategy, recruitment, incentive modeling, performance tracking, and budget management
- You will work closely with our performance marketing, brand, and content teams to integrate affiliate and influencer marketing into our larger growth engine
- Build and scale Justworks’ B2B affiliate marketing program to drive high-quality SMB leads
- Recruit, onboard, and manage affiliate partners across various SMB-focused industries
- Develop and refine commission structures, incentive models, and payout strategies to maximize partner performance
- Own and optimize tracking, attribution, and performance measurement via PartnerStack
- Collaborate with paid media and content teams to integrate affiliates into broader demand generation efforts
- Co-create an Influencer strategy with the Communications team that defines how Justworks partners with influencers to generate brand awareness and drive pipeline growth
- Define and establish KPIs to track progress and evaluate program success. Continuously optimize the portfolio, budget allocation, and expansion opportunities based on performance data
- Structure compensation models and contract terms for influencer partnerships to ensure ROI
- Track and optimize influencer-driven engagement and conversion, maximizing pipeline contribution
- Define and manage KPIs around sourced and influenced pipeline, ensuring measurable impact on revenue
- Optimize conversion paths, tracking infrastructure, and reporting frameworks for both affiliates and influencers
- Own the budget for affiliate payouts and influencer fees, ensuring efficient allocation of resources
- Create processes and structure for onboarding and working with affiliate and influencer partnerships at scale, including platform management, brand consistency, and procurement/billing
- Stay ahead of industry trends, competitive benchmarks, and new partnership opportunities in the B2B SMB marketing space
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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