Principal Analytics Engineer, PlayStation

• Demonstrated expertise in marketing and/or publishing analytics for games, entertainment, or consumer digital products, with a solid grasp of campaign lifecycles, funnel KPIs, and monetization drivers
• Proven track record designing and building data models that serve portfolio level marketing and publishing needs
• Hands-on experience building and operationalizing models such as Marketing Mix Modeling (MMM), multi-touch attribution, customer LTV forecasting, sentiment analysis (NLP), and churn / retention prediction
• Expert at translating complex business requirements into scalable, robust analytics solutions, particularly in marketing and publishing domains
• Strong Technical expertise in the field of Analytics Engineering
• Extensive experience writing and optimizing analytical SQL (OLAP) queries for databases such as Redshift, Snowflake, or BigQuery
• Demonstrable expertise in designing, implementing, and maintaining data models with tools such as dbt or SQLMesh
• Commitment to test-driven analytics engineering (unit, expectation, anomaly detection) and data governance across teams
• Strong proficiency in Python, AWS ecosystem (Glue, Athena, Redshift), Git, and orchestration frameworks such as Airflow

Desirable

• We're seeking a Principal Analytics Engineer to lead important new initiatives within our cross-functional engineering team, mainly focusing on analytics capabilities that support publishing and marketing decisions (e.g., game performance, campaign analysis, sentiment tracking)
• You will play a pivotal role in scaling our analytics capabilities, driving innovation, and shaping the future of marketing and publishing analytics at PlayStation Studios
• What you'll achieve in your first six months:
• Conduct an assessment of the current state of marketing & publishing analytics at PlayStation, identifying opportunities to enhance support for both single player and live service games
• Build models to support campaign analytics, aimed at providing actionable insights that optimize player engagement and marketing effectiveness
• Improve data models to ensure consistency across PlayStation Studios, with a focus on portfolio level KPIs and performance models that support cross title publishing decisions and strategic planning
• Explore advanced initiatives - predictive modelling, sentiment analysis, LTV forecasting - and pitch game specific strategies to product & marketing teams
• Architect and deploy advanced analytics solutions supporting portfolio-level decision-making
• Lead the design and development of data models for Marketing Mix Modeling (MMM) and advanced live service game analytics
• Provide technical leadership in close collaboration with product, marketing and publishing stakeholders, transforming complex business challenges into actionable engineering solutions
• Advocate and establish best practices in analytics engineering, promoting advanced use of tools like dbt, Airflow, and other relevant technologies to ensure scalability, reliability, and performance
• Own the long-term technical roadmap for publishing analytics, partnering with data platform leadership
• Mentor junior and senior analytics engineers, promoting technical excellence and continuous improvement