Enterprise Business Development Representative, Smartly.io
$60-75k
+ Equity
AI-powered advertising platform
Be an early applicant
AI-powered advertising platform
501-1000 employees
Be an early applicant
$60-75k
+ Equity
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 1+ years of success driving pipeline growth as an SDR in fast-paced B2B SaaS environments
- Exceptional written and verbal communication skills, with the ability to build rapport and engage prospects effectively
- Analytical and data-driven, with a passion for experimentation and leveraging emerging technologies, including AI, to drive results
- Self-starter with an entrepreneurial mindset, strong initiative, and a competitive drive to exceed goals
- Highly motivated, results-oriented team player who thrives in collaborative, high-performance environments
- Bachelor’s degree or equivalent hands-on experience demonstrating strong business acumen and problem-solving skills
What the job involves
- As the Enterprise Business Development Representative (BDR), you’ll be at the front line of turning marketing initiatives into meaningful business opportunities. Your work will directly shape how prospects experience Smartly, helping them see the value of our solutions at the start of their sales journey
- You’ll serve as the vital bridge between marketing and sales, by providing valuable feedback to the marketing team that will improve performance. You’ll own the flow of inbound leads across North America, optimizing for quality, conversion, and business value
- Along the way, you’ll provide real-time feedback that helps the marketing team sharpen campaigns and maximize results. Reporting to the Director of Marketing Operations, you’ll have high visibility across the go-to-market organization and direct influence on our strategy
- Create a fantastic first impression for Smartly’s new customers who reach out to us to learn more about our products
- Qualify inbound leads, maintain active engagement with new and existing leads, identify new opportunities and engage potential clients. Partner with Account Executives to drive pipeline through personalized outreach
- Data-driven optimization. You’ll analyze lead flow, test new approaches, and continuously improve performance—your ideas will shape our go-to-market strategy
- Maintain top class Salesforce Hygiene by accurately updating lead status, qualification outcomes and contact details
- Convert warm, nurtured MQLs. Using sales tactics to turn warm leads into qualified opportunities
- Collaborate with Growth Marketing to drive continuous improvement in lead quality, conversion rates, and pipeline generation
- Write compelling communication by developing sharp, persuasive emails and scripts that can be measured and drive conversions. Leverage AI to determine elements to test for impact
- Analyze trends and sales conversations to share insights with the Marketing team on what resonates with prospects
- Hit and exceed goals. Consistently meet monthly targets for demo bookings and nurtured lead conversions
- Ensure all marketing generated leads are reviewed, qualified, routed and actioned within defined SLAs
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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