Marketing Operations Specialist, Culture Amp
$87-100k
Plus equity and employee share options program
Employee platform for staff surveying and analytics
Be an early applicant
Employee platform for staff surveying and analytics
501-1000 employees
Be an early applicant
$87-100k
Plus equity and employee share options program
501-1000 employees
Company mission
Culture Amp's mission is to build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- 2+ years experience in Marketing Operations, Revenue Operations, or similar SaaS environment
- Advanced proficiency in HubSpot, admin experience highly preferred
- Intermediate experience with Salesforce and relevant objects such as Leads, Contacts, Accounts, and Campaigns
- Experience managing and optimizing marketing technology systems and integrations, with the ability to troubleshoot data sync issues, manage field mappings, and support accurate data flows between platforms
- Proficient in Excel or Google Sheets, with hands-on experience managing data files for tasks such as data cleansing, deduplication, formatting, and importing into Hubspot. Able to use basic formulas and functions, including VLOOKUPs, pivot tables, and conditional formatting, to organize and analyze data
- Working understanding of the B2B demand waterfall and related lifecycle stages (MQL, SQL, etc.) and how they connect marketing activities to revenue outcomes
- Strong understanding of key email marketing concepts such as segmentation, personalization, deliverability, and engagement metrics. Understanding of common marketing campaign types, including events (in-person and virtual), content syndication programs, webinars, and direct mail, and the operational steps required to set up, track, and measure their performance
- Familiarity with GDPR, CAN-SPAM, CCPA, and similar privacy and data protection regulations, including how they apply to marketing activities. Understand core principles such as consent management, opt-in/opt-out processes, data retention, and honoring user preferences
- Analytical and extremely detail-oriented with strong self-administered QA, with experience in dashboard/report building, and identifying business efficiency improvements. Organized with a strong eye for spotting data inconsistencies and a track record of working effectively in process-driven, collaborative team environments
- Familiarity with using AI tools to assist with repetitive, technical, or data-related tasks, such as content formatting, data cleanup, basic analysis, or workflow automation. Comfortable experimenting with AI capabilities to improve efficiency
- Excellent written and verbal communication skills, able to distill complex tactical or technical concepts into accessible explanations for diverse audiences
- Comfort with Agile sprint methodologies and operational frameworks to drive project delivery
What the job involves
- As a Marketing Operations Specialist on the Marketing Operations team, you will be the primary administrator of Hubspot and a key partner in ensuring the growth and effectiveness of Culture Amp’s marketing engine
- You’ll manage and optimize marketing systems, drive process improvements, ensure data quality, and deliver actionable reporting to support efficient and scalable marketing programs
- Your work empowers Marketing partners to execute strategies confidently, make informed decisions, and achieve strategic goals
- Hubspot administration: Serve as the primary Hubspot admin, responsible for building and maintaining workflows, forms, integrations with other tools, user permissions, customizing system settings, and staying current with Hubspot features to ensure the platform is fully leveraged
- Martech ecosystem: Maintain and optimize the broader marketing technology stack to ensure seamless integrations and accurate data flows with HubSpot. This includes Salesforce, Splash, Clearbit, ZoomInfo, Marketo Measure, and 6sense. Troubleshoot sync issues, configure API connections, manage field mapping, and collaborate with cross-functional teams to ensure tools work together effectively to support campaigns, reporting, and lead management
- Day-to-day operations: support daily operational tasks such as importing and cleansing contact lists, building targeted audiences, troubleshooting integration errors, creating and refining workflows, and configuring new contact and company properties. Respond to stakeholder requests promptly and ensure all campaign and operational activities are executed accurately and on time
- Cross-functional collaboration: work with Marketing, SDR, Data Analytics, and other RevOps teams to support campaign and operational needs. Help gather basic requirements, share updates on progress, and assist in setting up solutions centered around Hubspot
- Data quality: monitor and maintain data hygiene in HubSpot to ensure accurate, consistent, and reliable information across the marketing and sales funnel. This includes managing duplicates, standardizing and validating picklist values, auditing and optimizing object properties, enforcing naming conventions, cleaning incomplete or outdated records, and implementing processes or automation to ensure data integrity
- Email deliverability: oversee and optimize email deliverability by monitoring sender reputation, bounce rates, and engagement metrics. Implement best practices for list hygiene, segmentation, and frequency management to maintain high deliverability and compliance. Partner with stakeholders to manage IP warming, authenticate sending domains (SPF, DKIM, DMARC), and resolve issues that could impact inbox placement
- Privacy and legal compliance: build, maintain, and enforce marketing practices that comply with global privacy and data protection regulations such as GDPR, CCPA, and CAN-SPAM. Maintain up-to-date knowledge of legal requirements, configure system settings to enforce consent and opt-out preferences, and ensure marketing campaigns follow applicable laws and company policies
- Stakeholder training & enablement: develop and deliver training sessions, documentation, and resources to help marketing and sales teams maximize their use of HubSpot and other marketing tools. Provide coaching, create step-by-step guides, and respond to user questions to improve adoption, efficiency, and self-sufficiency
- Documentation: create and maintain clear, accessible documentation for marketing operations processes, system configurations, integration workflows, and governance standards. Ensure all documentation is regularly updated to reflect system changes, new processes, and best practices, enabling consistency and continuity across the team
Our take
The so-called ‘Great Resignation’ has highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It also has a sizable online community where users can connect and book workshops, including ones run by diversity, equity and inclusion experts.
The main way Culture Amp differentiates is its team of “People Scientists,” or organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients. Combining this with proprietary data derived from its wide pool of clients, the company can offer an exceptional service.
Culture Amp’s unrivaled data set and unique insights have made major impacts inside boardrooms globally. As the nature of the workplace is fundamentally changing post-pandemic, Culture Amp will hope that it can leverage its reputation to help even more customers navigate uncertain times.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$77.2m
SERIES E
Total funding: $274.5m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(CEO)Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Board Member)Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
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