Head of Growth, Copia
$170-200k
+ Equity
Modern development tools for industrial automation
Be an early applicant
Modern development tools for industrial automation
21-100 employees
Be an early applicant
$170-200k
+ Equity
21-100 employees
Company mission
To make operational technology more visible and controllable to the companies who depend upon it.
Role
Who you are
- If you're excited by the challenge of finding new, scalable ways to reach a technical audience and push the boundaries of modern B2B marketing, this role is for you
- You are a seasoned startup operator with a proven track record of driving growth in early-stage environments
- You believe that every marketing effort is an opportunity to learn and optimize
- 7+ years of experience in growth marketing (data-driven roles)
- Significant experience in a growth marketing or demand generation leadership role, with a proven track record of success at a startup or a high growth company selling into large industrial companies
- Experience in or deep knowledge of the OT Cybersecurity market for industrial sectors (manufacturing, distribution) is highly desirable
- Expertise in modern demand generation tactics across multiple channels (e.g., LinkedIn, Google Ads, Bing Ads, SEO)
- Strong analytical skills with a deep understanding of analytics platforms, marketing automation systems, and CRM software (e.g., Hubspot, Hex)
- A scientific, methodical mindset, and unwavering curiosity
- Exceptional communication skills and can distill complex data into a clear, actionable story
- A proven track record of building and leading a data-driven experimentation process (hypothesis, test, measure, iterate)
What the job involves
- We are seeking a Head of Growth Marketing who is more than a demand generation expert; we are looking for a data-obsessed leader to take what we’ve built and accelerate our growth engine
- Your mission will be to accelerate the pace of lead acquisition and grow pipeline
- Grow pipeline. Live and die on pipeline growth above all else. You build campaigns that generate meaningful growth for the business
- Architect and execute the multi-channel demand generation strategy to generate a high-quality, predictable pipeline
- Own and scale a rigorous experimentation framework: design, execute, and analyze A/B tests and other experiments to optimize the entire marketing and sales funnel
- Lead all demand generation activities, including paid media, SEO/SEM, email marketing, content marketing, and other channels to generate a high-quality pipeline
- Work with our analytics team to ensure we have the data integrity to make smart decisions
- Architect and build dashboards to track KPIs and effectively communicate performance and data-driven insights to the leadership team
- Collaborate closely with Sales to ensure a seamless lead lifecycle, optimize the MQL-to-SQL conversion process
- Partner with Product Marketing to test messaging, positioning, and value propositions to find what resonates most with our target audience
- Manage the growth budget, allocating resources to the highest-impact initiatives
Our take
Outdated processes can severely impede the efficiency of industrial machinery. Copia solves this problem by bringing modern DevOps practices to the world of industrial machinery.
Copia is led by an experienced team of rising manufacturing stars, including one of Uber's early hires, CEO Adam Gluck, which has accelerated the company's innovation and adoption considerably. And the company's promise to speed up and streamline previously complicated and lengthy workflows has a very broad market appeal.
Copia is now trusted by some of the biggest names in automation, including Kamp and DMC. And its momentum is only growing, especially as its platform extension, DeviceLink, has proven itself in the field. Now, it's a trusted tool for automation team, praised for its ease of use and broad device support.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$14.2m
SERIES A
Aug 2021
$2.2m
SEED
Total funding: $18.4m
Company HQ
Flatiron District, New York, NY
Leadership
Adam Gluck
(Co-Founder & CEO)Previously worked as a Staff Software Engineer at Uber. Was listed as one of Forbes' 30 Under 30 in 2022.
Matthew Lee
(Co-Founder & VP of Operations & Business Development)Previously worked as Manufacturer Strategy Manager at Octopart.
Salary benchmarks
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