Vice President of Brand Marketing, Mesa
Plus equity
Homeowner membership platform
Be an early applicant
Homeowner membership platform
21-100 employees
Be an early applicant
Plus equity
21-100 employees
Company mission
To make homeownership more affordable and rewarding.
Role
Who you are
- Proven experience (7-10+ years) in brand marketing, with a leadership role at a high-growth startup or fast-paced organization
- Experience building a new consumer category and brand from scratch
- Fintech, proptech, or homeowners as customer experience preferred
- Deep understanding of brand-building principles and strategies, including digital and social media landscapes
- Track record of successfully developing and scaling brand strategies that drive business growth
- Strong leadership and team management skills, with the ability to inspire and lead a high-performing team
- Excellent communication, storytelling, and presentation skills
- Analytical mindset with the ability to leverage data to inform marketing strategies and decisions
- A passion for innovation, creativity, and disruption in marketing
What the job involves
- We are seeking a dynamic and experienced VP, Brand Marketing to create and scale the homeownership membership category
- This individual will own our brand strategy, storytelling, and positioning, ensuring consistency and resonance with our target audience
- As a member of the executive team, the VP will work closely with cross-functional teams to deliver innovative marketing campaigns that drive growth, elevate brand awareness, and solidify our position as a category leader
- Category Creation: Help us design and execute a strategy to create the homeowner membership category, and position Mesa as the category leader
- PR and Corporate Communications: Drive PR strategy and manage relationships with external partners, media, and influencers to amplify brand reach
- Visual Design: Own the visual look and feel of the Mesa brand across any touchpoint, ensuring it reinforces our brand identity and evolves over time
- Agency Management: Source and manage 3rd party agencies that serve to create the homeowner membership category
- Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with the company’s vision, goals, and target audience
- Leadership: Build, mentor, and lead the brand marketing team, fostering a culture of creativity, collaboration, and accountability
- Positioning & Messaging: Define and refine the company’s brand positioning and messaging to ensure consistency and relevance across all touchpoints
- Campaign Development: Oversee the creation of high-impact marketing campaigns, from concept to execution, across digital, social media, content, and experiential marketing
- Cross-functional Collaboration: Partner with product, partnerships, and other departments to ensure brand alignment and contribute to broader business goals
- Digital & Social Strategy: Lead digital and social media strategies, ensuring our online presence is strong, engaging, and continuously optimized for growth
- KPIs & Success Metrics: Set clear goals and KPIs, monitor the effectiveness of brand initiatives, and iterate on strategies based on data-driven insights
Our take
Mesa is a mortgage fintech offering homeowners 1% cash back on mortgage payments and a rewards credit card tailored to home-related expenses. The card earns points on mortgage payments, utilities, repairs, groceries, and gas, providing more value on essential spending.
The card, issued by Celtic Bank, is not tied to the home and offers points that can be redeemed for cash back, travel, or applied toward mortgage payments. Mesa also plans to offer discounts on home improvement and big-box memberships to enhance its homeowners-focused rewards.
Despite challenges in the mortgage fintech market, Mesa has secured substantial funding. With its unique mix of mortgage loans and rewards, it's well-positioned for growth as it scales and brings more value to homeowners.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Sep 2024
$9.2m
SEED
Total funding: $9.2m
Company benefits
- 401k Retirement: Invest in your future with our 401(k) retirement plans
- Work Remotely: Enjoy our office space in the West Village of NYC, or work from anywhere with our flexible remote working policy
- Company Events: Participate in offsites, team activities, and guaranteed fun
- Health Insurance: Enjoy comprehensive healthcare coverage for medical, dental, and vision
- Equity: Share in our success with equity opportunities for all employees
- Dog Friendly: Bring your furry friend to work in our dog-friendly NYC office
Company values
- Put People First: Trust is our default mode; we prioritize our employees, customers, and partners, investing in each other
- Take Ownership: Own every challenge, make data-driven decisions, and always prioritize the company and customers' best interests
- Obsess over the Customer: We treat our customers like royalty, providing a 10x better experience than the competition
- Work with Speed: We have a bias towards action. Fail and win fast. Learn. Iterate
- Go Big or Go Home: We make bold bets and focus on impactful 10x opportunities
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Kelley Halpin
(Co-Founder & CEO)Co-Founded AnyCreek and currently serves as an Advisor. They were previously an Advisor at Resio, and the Head of Growth at Paceline.
Salary benchmarks
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