Director of Sales Enablement, Cision
PR and marketing software
Be an early applicant
PR and marketing software
1001+ employees
Be an early applicant
1001+ employees
Company mission
To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.
Role
Who you are
- This role will require a candidate capable of conceptualizing, redesigning, and relaunching a comprehensive sales enablement function within PR Newswire
- Experience: 8+ years in sales, sales operations, or sales enablement, with at least 3 years in a leadership role and at least 2 years in sales enablement role
- Education: Bachelor’s degree in business, marketing, or a related field. Advanced degrees (MBA) or sales certifications (e.g., Salesforce, Challenger) are a plus
- Strong disposition towards action
- Ability to adapt to rapidly changing business needs
- Stakeholder mindset with tactical aptitude
- Strong understanding of sales processes and methodologies. Miller Heiman preferred
- Excellent communication, presentation, and leadership skills
- Proficiency in CRM systems (Salesforce or HubSpot) and sales enablement tools (e.g., Seismic, Highspot, Gong)
- Data-driven mindset, with experience in using analytics to measure sales effectiveness
What the job involves
- The Director of Sales Enablement is responsible for driving the productivity, effectiveness, and efficiency of the sales team by ensuring that they have the knowledge, skills, processes, and tools needed to succeed
- This role sits at the intersection of sales, marketing, product, and operations and plays a critical role in aligning sales activities with organizational goals
- This role will require both strategic and production contributions
- This position report into the Vice President of Solutions and Enablement
- Develop and implement a comprehensive sales enablement strategy aligned with business goals
- Collaborate with sales leadership to identify gaps in sales performance and create targeted enablement initiatives
- Lead a team of sales enablement professionals, providing direction, coaching, and professional development
- Create and deliver sales training programs, workshops, and onboarding materials to ensure the sales team has up-to-date knowledge of products, services, and best practices
- Work with marketing and product teams to develop content such as playbooks, sales decks, case studies, and competitive analysis guides
- Develop and manage the content repository and ensure that all sales collateral is easily accessible and organized
- Design and implement sales processes, methodologies, and best practices to improve efficiency and consistency in selling
- Implement and oversee sales tech stack tools such as CRM systems, sales automation software, and other sales enablement platforms to streamline sales operations
- Collaborate with sales operations to define metrics and KPIs that measure sales effectiveness
- Serve as the liaison between sales, marketing, product, and operations teams to ensure alignment on messaging, product positioning, and go-to-market strategies
- Ensure that sales feedback is incorporated into product development and marketing efforts
- Track and analyze the performance of sales enablement programs and initiatives, using data to assess effectiveness and drive continuous improvement
- Report on key metrics such as sales team performance, training effectiveness, and content utilization
Our take
As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.
The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.
It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-2% employee growth in 12 months
Company
Company benefits
- Career progression opportunities
- Dental and healthcare plan
- Employee Assistance Programme (EAP)
- Learning Portal
Company values
- STRONGER TOGETHER
- BE REAL. BE YOU
- IMAGINE THE IMPOSSIBLE
- MAKE AN IMPACT
- OWN IT
Company HQ
New Eastside, Chicago, IL
Articles
Leadership
Cali Tran
(CEO (Not Founder))Previously CEO at Brandwatch and Valassis and President at Centerfield and Vericast.
Diversity, Equity & Inclusion at Cision
Jasmin Zamora (Director, Engagement and Inclusion )
- Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best
- We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success
- Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com
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