Digitisation of payments systems has exploded in recent years. With the global digital payment market size expected to reach over $360 billion by 2030 thanks to the growth of cashless transactions, this is a market in which real opportunity is present. That being said, many SMEs can feel left behind when it comes to payment tech. This is what Unzer (formerly Tillhub) wants to solve.
Its product is a smart all-in-one till which offers features ranging from handling payments to merchandise management. In short, it wants to bring enterprise-level products into the SME market, disrupting an industry that has traditionally lagged behind on the tech curve. However, while Unzer's product is aimed at SMEs, it is also feature-rich and scalable enough to compete with enterprise payment processors. This means Unzer has an extremely large addressable market. It currently has over 70,000 merchants using the platform, including Redbull, FC St. Paul, and WESTbahn.
The company has been focusing on further market expansion and developing its product line, adding a mobile checkout function and a buy now, pay later option for its customers. While this brings it into direct competition with Klarna, Paypal and Clearpay to name a few, Unzer believes its white-label solution sets it apart, allowing its customers to build brand loyalty without the distraction of a third-party processor's branding. Moving forward and off the back of a partnership with Mastercard, it aims to be at the forefront of responsible and compliant instalment purchases in the DACH region and beyond.
Steph
Company Specialist at Welcome to the Jungle
