Director of Commercial Marketing, Covera Health

$160-190k

This role includes a discretionary bonus plan in Year 1. Beginning in 2027, compensation will transition to a Performance Incentive Plan structured around the commercial metrics established during the first year.

Hubspot

Senior and Expert level

Remote from US

More information about location

Advanced clinical analytics for healthcare

Be an early applicant

Advanced clinical analytics for healthcare

21-100 employees

HealthcareB2BArtificial IntelligenceAnalyticsSaaS

Be an early applicant

$160-190k

Hubspot

Senior and Expert level

Remote from US

More information about location

21-100 employees

HealthcareB2BArtificial IntelligenceAnalyticsSaaS

Company mission

To aid healthcare providers and payers in a shared quest to better define, measure, and deliver the highest standard of care to patients everywhere.

Job

Company

Role

Who you are

7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare
Start-up experience required
Deep familiarity with the self-insured employer and/or commercial health plan market, including the buying process, key stakeholders, and major industry conferences
Demonstrated success building and executing demand generation programs with defensible, metrics-driven results
Hands-on experience with HubSpot; familiarity with ZoomInfo, 6sense, or similar intent platforms a plus
Proven experience planning and executing field marketing programs and industry events end-to-end
Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued

What the job involves

Covera Health is hiring its first dedicated Commercial Marketing leader to help scale and mature our commercial growth engine
This is a highly visible, build-from-zero opportunity for a hands-on operator who thrives in ambiguity, knows how to drive measurable commercial impact, and is energized by creating structure, process, and momentum in a fast-growing environment
Reporting directly to the Chief Growth & Partnerships Officer, this role will partner closely with Commercial leadership to strengthen market awareness, improve pipeline generation, and help evolve how Covera brings its story to market across Employer and Health Plan audiences
Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments
Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs
Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership
Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification
Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance
Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts
Contribute to market research, buyer persona development, and advisory board programming
Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning
Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns
Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums
Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up sequencing, and ROI reporting
Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks to support the sales and BDR teams
Partner with leadership on prospect-facing presentations, executive messaging, and strategic market narratives
Administer the demand generation technology stack, including HubSpot, ZoomInfo, and/or equivalent account intelligence platforms
Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding
While this role is currently scoped at the Director level, we may consider Senior Director-level candidates whose experience and background align with broader organizational scope

Our take

Covera Health's study of advanced imaging technology found complex diagnoses to have error rates of 30% or more. Their answer has been to develop powerful AI-powered analytics tools to assist radiology providers in improving diagnostic accuracy, thereby reducing patient harm and healthcare expense.

It is a promising area in which to develop and deploy AI tools. Covera benefits from cloud-based access to medical records stretching back over a decade, and millions of associated data points, to refine and train their error recognition software.

Moreover, Covera is tapping into an expanding market. Not only do they serve providers in all 50 US states, they’re specializing in a niche area of a market that is expected to reach just over $80 billion by the end of 2026. Healthcare analytics is expected to revolutionize the field over the next few years, and Covera is positioning itself as a strategically specialized player.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-28% employee growth in 12 months

Glassdoor (3.1)

Company

Funding (last 2 of 6 rounds)

Apr 2026

$20m

GROWTH EQUITY VC

Nov 2023

$25m

SERIES C

Total funding: $106m

Company benefits

Medical Insurance
Dental Insurance
Vision Insurance
Paid Parental Leave
Unlimited Wellness Days
Health Reimbursement Account
Home, Office & In-Between
Home Office Stipend
Pre-Tax Commuter Benefits
Discounted Citibike Membership
High-Rise Offices with Lots of Light
Cold Brew & Beer On Tap
Fully Stocked Kitchen & Snacks
Retirement & Development
Fee-Free 401(k) Plan
Annual Stipend for Personal Development

Company HQ

Hudson Square, New York, NY

Leadership

Ron Vianu

(Founder & CEO)

After studying at New York University, Ron founded Park East Medical where he worked for 3 years, before serving as CEO of Transcion for 9 years. Having founded Spreemo Health in 2010, he used this experience to found Covera Health in September 2017, serving as CEO since.

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