Principal Product Manager, Docker
Growth
$184.1-263k
Canada Salary Range CA$255.5K – CA$365K. Offers Equity for all locations
More information about location
App development platform
Be an early applicant
App development platform
1001+ employees
Be an early applicant
$184.1-263k
Canada Salary Range CA$255.5K – CA$365K. Offers Equity for all locations
More information about location
1001+ employees
Company mission
To simplify the lives of developers building world-changing apps.
Role
Who you are
- Data-Driven Growth Architecture: You deeply understand how micro-conversions influence macro financial levers like Gross Dollar Retention (GDR), Net Dollar Retention (NDR), and customer lifetime value
- Mastery of PLG Mechanics: You have a proven playbook for optimizing developer or SaaS onboarding flows, designing contextual nudges, and building self-serve upsell paths without degrading the core user experience
- Matrixed Leadership: You thrive in cross-functional structures. You know how to align dedicated engineering pods, product designers, and data analysts toward unified metric goals
- Strategic Execution: You strike the perfect balance between launching rapid, high-velocity growth experiments and collaborating on foundational infrastructure (like reusable checkout modules or add-on SKU architectures)
- Extensive Product Experience: Strong background in software product management, with a substantial, dedicated focus directly within Product-Led Growth (PLG) and self-serve monetization
- Proven Metric Impact: A clear track record of personally moving key SaaS growth metrics, such as Gross Dollar Retention (GDR), Net Dollar Retention (NDR), Trial-to-Paid velocity, or Activation Rates
- Strong Analytical Literacy: Advanced experience leveraging product analytics tools and working alongside data science partners to map user patterns and run clean experimentation frameworks
- Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms
- Collaborative Communicator: Outstanding skills in cross-functional alignment, with a history of successfully leading matrixed engineering and design teams
What the job involves
- Docker's Product-Led Growth (PLG) Unit is executing its next phase of evolution: accelerating time-to-revenue, scaling self-serve ARR, and driving high-velocity commercial growth
- To optimize our digital storefront and maximize funnel efficiency, we are operating via a matrixed, pod-based operational model mapped to core financial and user levers. As the Principal Product Manager, you will have sole, explicit product ownership over critical layers of our Product Growth Substrate, specifically Onboarding & First-Run Experiences and Product Attach Experiences
- You will directly lead two of our core cross-functional tracks: Activation and Expansion. Working alongside dedicated engineering, design, and analytics partners, you will turn complex user behavior patterns into smooth, automated, high-velocity growth paths
- Lead Growth Pods: Direct the cross-functional Activation and Expansion pods, managing execution and velocity alongside embedded engineering, UX design, and analytics resources
- Optimize Onboarding & Setup: Reimagine the global workspace initialization and onboarding journeys within the inner loop of each product to eliminate mid-funnel drop-offs and accelerate time-to-value
- Deploy Behavioral Frameworks: Implement contextual hints, in-app triggers, and the underlying rules engines to seamlessly guide users through complex developer workflows
- Architect Product Attach Maps: Design and scale global navigation, headers, and persistent in-product discovery routes that reveal multi-product value and drive sequenced product adoption
- Operationalize New SKUs: Partner with core product and packaging teams to turn advanced portfolio capabilities (such as Security and AI features) into distinct, self-serve purchasable paths
- Stabilize Core Financial Levers: Take accountability for improving the self-serve active use conversion rate, driving Net Expansion Rate (NDR), and improving baseline Gross Dollar Retention (GDR)
- First 30 Days
- Immerse & Align: Deep dive into Docker’s product substrate, user personas, and core growth metrics. Establish a strong collaborative cadence with your matrixed engineering, UX, and analytics team members
- Funnel Audit: Evaluate the existing retention friction points and audit current global onboarding paths to identify immediate optimization opportunities
- Roadmap Calibration: Review the growth operational blueprint, validate initial experimentation backlogs for the Activation and Expansion pods, and set baseline velocity expectations
- First 90 Days
- Ship Onboarding Upgrades: Launch initial inner-loop onboarding enhancements and behavioral triggers to increase activation rates and compress user time-to-value
- Deploy the Attach Map: Deliver the first iterations of the Product Attach Map, integrating updated global navigation components and persistent discovery paths
- Launch Add-On Architectures: Partner with engineering to operationalize initial distinct, purchasable self-serve layers for specialized portfolios like Security or AI SKUs
- One Year Outlook (First Year)
- Secure Core Lifts: Achieve measurable, sustained improvements in user activation velocity, multi-product attach rates, and baseline Gross Dollar Retention (GDR)
- Capture Growth Goals: Directly contribute to the PLG Unit’s self-serve ARR targets through high-performing Activation and Expansion engines
- Scale the Engine: Establish a highly predictable, automated, and mature experimentation ecosystem that continuously transforms usage patterns into platform guidance and net new expansion revenue
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which has been used to hire new talent, ramping up its business, and continuing to develop and refine its product. On top of this bounce back to success, it's also embarked on a series of acquisitions to bolster its business.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $526m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- Employer Paid Holidays
- Generous Parental Leave (after 6 months of employment)
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
Company HQ
China Basin, San Francisco, CA
Leadership
Don Johnson
(CEO)Prior to joining Docker in 2025, Don spent nearly 9 years at Oracle in various Engineering/VP roles. Before that, they spent over 7 years at Amazon as a Software Development Engineer and Principal Engineer.
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