Manager of Digital Marketing, TigerConnect
Office located in Santa Monica, CA
Healthcare communication and collaboration suite
Open for applications
Healthcare communication and collaboration suite
201-500 employees
Open for applications
Office located in Santa Monica, CA
201-500 employees
Company mission
To provide a healthcare communication solution that radically improves the way care is delivered.
Role
Who you are
- Bachelor’s or master’s degree - in marketing or a related field
- 8+ years of demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Proficiency in conducting marketing research and analyzing data - identify insights and optimize campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate by creating compelling content and campaigns
- Proven working experience in digital marketing, particularly within healthcare IT
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
What the job involves
- We are seeking a creative and analytical Manager, Digital Marketing to join our team
- As a Digital Marketer, you will play a crucial role in developing, implementing, and optimizing our digital marketing campaigns across all channels
- Your focus will be on scaling our SaaS business in the healthcare IT sector, taking our digital presence to a comprehensive world class omnichannel experience
- Implement and drive a digital marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space
- Identify areas for growth and innovative approaches to digital marketing
- Lead and mentor a team of digital marketing specialists, providing guidance on best practices, campaign strategies, and performance optimization; Foster a culture of continuous learning and professional growth
- Plan, lead, and also execute all web, SEO/SEM, database marketing, email, social media platforms, and display advertising campaigns, focusing heavily on the healthcare IT sector and deeply understanding healthcare personas to target them effectively
- Analyze audience insights to refine targeting and maximize engagement
- Continuously test and iterate on campaign elements to optimize performance and manage advertising budgets effectively
- Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Collaborate with internal teams to create landing pages and optimize user experience
- Identify critical conversion points and drop-off points, optimizing user funnels
- Allocate and manage the budget for paid media campaigns (e.g., Google Ads, social media ads)
- Identify trends and insights, optimizing spend and performance based on data-driven insights
Our take
TigerConnect unifies the whole healthcare system under one platform, enabling users to connect to hospitals, healthcare providers, patients and their families within one easy to use, secure interface. According to the Joint Commission Center for Transforming Healthcare, almost 80% of serious medical mistakes involve miscommunication between caregivers. TigerConnect effectively minimises errors in comms and the sharing of critical data between departments, meaning greater efficiency and quality of care.
One client, Geisinger Health System, said they were able to reduce delivery time of critical lab results by eight minutes for the 3 million patients they serve.
As most healthcare organizations are still stuck in the dark ages with fax machines, pagers and the like - TigerConnect is leading the way to strengthen patient care, cut costs, streamline workflows, and truly transform clinical collaboration for the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$45m
SERIES D
Nov 2015
$50m
SERIES C
Total funding: $129.1m
Company benefits
- Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
- An opportunity to work closely with a proven executive team, board, and serial entrepreneurs (www.tigerconnect.com/about)
- A fun environment that embraces a “work hard-play hard” culture
- We have team members that love what they do and are willing to go the extra mile to help clients, support the company's rapid growth, and ultimately optimize healthcare workflows
- Competitive salary, medical benefits, and 401K matching plan
Company values
- Be human - Respect others. Listen, learn, give feedback. Be kind. We’re in this together, and we’re made better by each other
- Move fast, think big - We move purposefully and quickly to reach our goals and make a difference
- Be curious - We’re committed to continuously improving ourselves and each other. Teaching and learning are part of our DNA
- Follow the facts - We’re relentlessly curious and analytical, using all available data to get to the facts
- Us before me - “Me first” doesn’t work here. We are a unified team driven by our shared mission to improve healthcare
- Own it - We’re accountable for actions, decisions, and results, even when things go wrong. We’re not afraid to try, fail, and learn
Company HQ
Mid-City, Santa Monica, CA
Articles
Leadership
Brad Brooks
(CEO)Having started their career at Donaldson, Lufkin & Jenrette, they worked for over 6 years at DIC Entertainment as President. They served as MD of Imperial Capital for 4 years before founding TigerConnect in 2010 and Whisper in 2012.
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