Director of Demand Generation, Modern Campus
$120-150k
Higher education management software
Open for applications
Higher education management software
201-500 employees
Open for applications
$120-150k
201-500 employees
Company mission
To unlock the value of lifelong learning for students and the institutions that serve them.
Role
Who you are
- The ideal candidate combines creative problem-solving, analytical rigor, and a deep understanding of B2B SaaS demand generation
- You’ll bring a passion for growth marketing, campaign innovation, marketing-to-sales alignment that delivers measurable business impact and thriving in dynamic, matrixed environments
- Bachelor’s degree in Marketing, Business, or related field; Master’s or MBA preferred
- 8–12+ years of B2B SaaS marketing experience, with at least 3 years in a demand generation leadership role
- Proven success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline
- Deep experience with HubSpot, Salesforce, Google Analytics, and ABM or intent data platforms
- Strong analytical mindset and ability to translate performance data into actionable strategy
- Excellent leadership, communication, and project management skills
- Experience in higher ed tech or mission-driven SaaS strongly preferred
What the job involves
- The Director of Demand Generation is a strategic and data-informed marketing leader responsible for building and executing Modern Campus’ demand generation strategy to drive qualified pipeline, accelerate revenue growth, and optimize marketing performance across the customer lifecycle
- Reporting to the SVP of Marketing, this role will lead a high-performing team responsible for full-funnel campaign execution, digital marketing, and performance analytics
- You’ll connect strategy to results—designing integrated programs that attract, engage, and convert prospects across key buyer personas and multiple product verticals
- Define and execute a multi-channel demand generation strategy that drives measurable pipeline and revenue growth
- Partner with Marketing, Sales, and Revenue Operations to align campaign strategy with business objectives and market opportunities
- Collaborate on annual and quarterly campaign planning, ensuring strategic alignment and clear performance goals
- Serve as a key member of the Marketing leadership team, contributing to overall strategy, planning, and resource prioritization
- Partner closely with Product Marketing to help translate positioning, personas, and values into effect demand strategies and programs
- Oversee campaign development, execution, and optimization across paid media, digital, email, content syndication, and events
- Build integrated programs that nurture prospects and accelerate deal velocity through the funnel
- Collaborate with content and creative teams to ensure campaigns are brand-aligned, compelling, and targeted
- Manage campaign calendars and reporting to ensure flawless execution and consistent optimization
- Lead and develop a small, high-performing team of digital and email marketing professionals
- Establish scalable frameworks and KPIs to measure campaign performance and ROI
- Foster a test-and-learn culture focused on experimentation, continuous improvement, and data-informed decision-making
- Encourage innovate use of emerging tools (AI, personalization technologies, etc.) to optimize performance and enhance prospect experience
- Drive marketing-sourced pipeline targets and ensure alignment with sales objectives
- Partner with Sales teams to improve lead quality, conversion rates, and funnel velocity
- Collaborate with RevOps to enhance lead scoring, routing, and attribution processes
- Translate campaign data into actionable insights that guide future strategy and investment
- Work cross-functionally with other marketing leaders to ensure cohesive brand and message delivery across all touchpoints
- Provide Marketing & Sales with campaign insights, lead intelligence, and post-campaign analysis to support follow-up and conversion
- Contribute to strategic initiatives that elevate Modern Campus’s brand awareness and category leadership in higher education technology
- Partner with Product Marketing and Sales Enablement to ensure campaign execution aligns with in-field motions
Application process
- Only qualified candidates selected for an interview will be contacted
Our take
Modern Campus offers a whole suite of engagement-oriented SaaS products for higher education institutions, including enrollment, communication, curriculum management, and career pathways planning.
The company’s roots go back to 1982 and the early days of web development and SaaS, but a 2019 merger between higher education CMS OmniUpdate, and Student Lifecycle Management (SLM) company Destiny Solutions, led to a 2021 rebrand as Modern Campus.
Now over 2,000 North American institutions are customers of the company, including St. Louis University and Utah Valley University. This gives an indication of Modern Campus’ relevance and strength of position in the market.
There are no signs of slowing down as Modern Campus looks to tap into increasing demand for the modernization of campus life. Since rebranding, the company has been making key acquisitions in the higher education sector to expand its own services range, including campus engagement platform Presence, and conversational text messaging platform Signal Vine.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Private stock options
- Medical and dnetal insurance
- Collaborative work environment
Company HQ
Yonge–Eglinton, Toronto, ON
Leadership
Peter Devries
(CEO)Served in a variety of Executive Leadership roles with Modern Campus, including President and COO since 2018. They earned a Bachelor of Mathematics degree from the University of Waterloo, with joint honors in Computer Science and Economics. They're also a Certified Information Systems Security Professional and Risk Management Professional, among numerous professional designations.
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