Director of Performance Management, PlayStation
$217.5-326.3k
Gaming and digital entertainment provider
Job no longer available
Gaming and digital entertainment provider
1001+ employees
Job no longer available
$217.5-326.3k
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- 15+ years in performance marketing roles preferably across the entrainment vertical
- A history of successfully operating in sophisticated global organizations and being able to influence growth
- A background of performance management and marketing governance
- A strong leader who has led geographically dispersed teams
- Comfortable leading senior (VP/C-level) executive stakeholders
- Have worked in roles leading large media budgets
What the job involves
- This role is a pivotal leadership role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships
- Strategy: accountable for; producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing function to ensure its successful execution
- Media Planning: Responsible for defining a clear media plan, including media budget management & providing recommendations for media allocation (mix/channel/markets)
- Budgeting/Forecasting: Translate strategies into detailed annual, quarterly & monthly budgets (split by product/service campaigns & regions). Work closely with Finance to update forecasts on a regular basis & provide recommendations for budget re-allocation
- Reporting: Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company’s growth targets and drive future strategies
- Measurement; partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to supervise and improve channel performance & evolve marketing attribution and incrementality
- Experimentation; responsible for building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans
- Market Optimization; Work with territory marketing teams, to spot and act on demand opportunities within individual markets to improve growth
- Cross portfolio planning; Work with vertical & horizontal marketing teams to ensure there is holistic planning of activity (across portfolio & vertical)
- Leadership: Building, leading & developing a small team of growth marketing specialists across multiple geographic locations
- Stakeholder Management: Be the main point of contact & marketing lead for key vertical commercial & Marketing stakeholder teams from manager to SVP level
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
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