Director of Content Marketing, Outreach
Growth Marketing
$117-155k
Sales execution platform
Be an early applicant
Sales execution platform
1001+ employees
Be an early applicant
$117-155k
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- Our ideal candidate has a record of accomplishment of delivering revenue and content-led growth goals and is committed to developing a high-performing team of content creators and SEO strategists
- You’ve built content growth models to gauge the varying impact of topics/initiatives on traffic and lead capture, through downstream revenue generation
- You have a record of accomplishment of delivering organic growth goals (traffic, acquisition, etc)
- At least 7 years of experience in content marketing, including leading content production and distribution. Preferably in B2B or PLG SaaS
- A proven ability to deliver growth goals (e.g. inbound acquisition) and measure content performance related to organic traffic and website conversion
- Growth marketing mindset with a deep understanding of key content marketing frameworks, marketing tactics, and the B2B marketing funnel
- A startup mentality and comfort in navigating ambiguity
- Experience overseeing a team and balancing long-term investments with iterative experimentation and learning
What the job involves
- Outreach is looking for a Director of Content Marketing to help develop and drive a best-in-class full-funnel content acquisition strategy
- This role will be a key leader within Outreach's Growth Marketing team, responsible for delivering content programs that grow our reach and convert readers into prospective customers
- Develop and deliver a differentiated content marketing strategy that supports Outreach’s business objectives, with SEO best practices at its core
- Actively mentor and manage a team of content marketers, as well as oversee outside agencies
- Measure content performance and identify optimization opportunities aligned to growth marketing goals
- Build a content calendar that encompasses both production and distribution strategies, ensuring an organized and efficient publishing process
- Regularly and transparently communicate the impact of your team’s work across all levels of the organization
- Experiment, try new ideas, and determine the best ways to help us hit our traffic and conversion goals
- We don’t expect you to be the in-house expert, but you can apply keyword research into content planning and ensure your team follows on-page best practices
- You use data to communicate the value of your work
- If the analysis does not exist, you can create your own reports or collaborate with BI and Operations colleagues to surface key insights
Our take
Alongside the longstanding problems of identifying and closing sales, Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is a sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating AI-driven insights from a rich set of industry data. The company's focus on AI, which included the development of a ‘knowledge AI assistant’ for salespeople, is what allowed it to get ahead in the market. There are numerous competitors in the space, however Outreach has proved to command investor respect, having achieved Unicorn status in 2020.
Outreach has continued to display good growth, and has become a mission-critical part of the revenue stack for many customers - of which it boasts over 5000 globally. Notable names served by the company include Siemens, Twilio, and zoom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Dental and vision coverage
- 401(K)
- Parental leave
- Flexible time off
- Work from home opportunities
- Health insurance
Company values
- We believe that being a leader means inspiring others to the right actions
- We believe in setting unattainable goals and fighting our way to success
- We believe truth is discovered through relentless curiosity
- We believe in honesty, especially with ourselves
- We believe in ownership, we are all responsible for our customers' success
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Manny Medina
(CEO)Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
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