Senior Brand Strategy Director, Fetch
$183-200k
+ Equity
More information about location
Mobile shopping and rewards platform
Be an early applicant
Mobile shopping and rewards platform
501-1000 employees
Be an early applicant
$183-200k
+ Equity
More information about location
501-1000 employees
Company mission
To help reimagine what shopping looks like.
Role
Who you are
- 15+ years of experience in brand strategy, integrated marketing creative development, or similar roles
- A portfolio of work that shows impact across campaigns, platforms and consumer experiences
- Strong briefing skills with a proven ability to translate insights into concepts and ideas into action
- Deep understanding of consumer behavior, platform trends and how culture moves
- Experience working with or within high-growth consumer tech, apps or mission-driven brands
- Confidence leading multi-stakeholder conversations with clarity and vision
- A builder’s mindset. You see ambiguity as opportunity and love being part of early-stage work
What the job involves
- Fetch is looking for a Senior Brand Strategy Director to lead big thinking at the intersection of brand, culture and commerce
- In this highly visible role, you’ll shape how Fetch shows up to both consumers and advertisers, developing upstream strategies, writing briefs that ignite creative and steering narratives that drive real business impact
- As part of our Brand Experience org, you’ll serve as a cross-functional connector and cultural provocateur. You’ll work across product, marketing and GTM teams to shape major campaigns, partner programs and cross-org initiatives
- This is a new role built to unify storytelling, elevate execution and ensure Fetch is as strategically sharp as it is creatively resonant. If you’re someone who thinks insight-first, moves fast and thrives at the center of bold, platform-native work, let’s talk
- Lead brand strategy and narrative development for Fetch’s biggest moments, from product launches and partner campaigns to cultural tentpoles
- Write clear, compelling briefs that align cross-functional teams, unlock creative thinking and guide execution
- Define how Fetch shows up across consumer and advertiser touchpoints, ensuring both cultural resonance and business relevance
- Collaborate closely with Creative, GTM, Product and Growth teams to maintain narrative cohesion and brand consistency
- Champion cultural fluency and trend awareness across the org, bringing insights from entertainment, gaming, lifestyle and beyond
- Support the evolution of our brand excavation, tone of voice and campaign frameworks
- Elevate strategic storytelling and inspire high-performing creative work across surfaces and teams
Our take
Leading mobile shopping and loyalty platform Fetch has seen explosive success in recent years. Its concept is simple: users receive spendable points in exchange for scans of their shopping receipts.
The app has tens of millions of daily active users with even more downloads, and has seen impressive growth, having now reached 'unicorn' status twice over. This should come as no surprise. Brand reinforcement is crucial to customer retention and acquisition - but it is harder than ever, with the fragmentation of choice on the market and the declining efficacy of marketing. So material loyalty benefits are likely to prove a crucial tool in creating and leveraging a strong customer base.
Whilst Fetch faces competition from similar receipt-scan rewards platforms like ReceiptPal and Ibotta, it grew into a profitable company in late 2023. It is using its most recent Morgan Stanley-backed funding to aggressively add brand partners at a competitive pace and onboarding staff at a level that promises strong continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$120m
SERIES E
Mar 2021
$210m
SERIES D
Total funding: $456.6m
Company benefits
- Stock Options: Fetch wants you to be on the rocketship with us! Options will give you the opportunity to share the excitement of the company growth and have your own stake in its success
- 401k Match: We match 100% of the first 3% of your 401K contribution
- Benefits for humans and pets: We offer comprehensive PPO and HDHP plans (Dental | Vision | Life Insurance) in addition to pet insurance, fully covered for the first pet. Our bereavement leave also includes our furry friends
- Continuing Education: Fetch provides up to $10,000 per year in education reimbursement support for any job-related courses/programs/certifications. You will also have access to Udemy, an online course provider with thousands of topics to discover
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. Current groups include Amplify BiPoC, Amplify Women, Amplify LBGTQ+, Amplify Family, and Amplify Veterans
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our End-of-Year break
- Robust Leave Policies: Whether it’s for you or a loved one, Fetch offers generous leave time for various health and personal needs that take you away from work. Our parental leave policy provides 18 weeks of paid time off for primary caregivers, 12 weeks for secondary caregivers, and the option to create a flexible return to work schedule in the last few weeks of leave
- Wellness Program: Utilize these tools and resources to bring your best self to work each day
- Wellness coach on staff to help you create goals, provide accountability and support you on your wellness journey
- Nutrition counseling through Charge Nutrition
- Gympass membership to access in-person gyms, virtual workout classes, meditation apps, and much more
- Employee Assistance Program (EAP) provides no cost, confidential resources and services to help navigate life's many changes and challenges
- Hybrid Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham or Chicago 1 - 2 times per week. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home
- Social Impact Efforts: Take part in volunteer events or donate to your favorite organizations through BrightFunds
Company HQ
Madison, WI
Leadership
Wes Schroll
(CEO)Founded Fetch while in undergrad at UW-Madison and grew the company into the nation's No. 1 rewards app, connecting millions of consumers with their favorite brands.
Tyler Kennedy
(VP of Operations)Studied Business Administration at the University of Wisconsin-Madison. Founded his first company, a yacht detailing company, when they were only fourteen.
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