Partner Marketing Specialist, Lodgify
Vacation rental marketing software
Be an early applicant
Vacation rental marketing software
201-500 employees
Be an early applicant
201-500 employees
Company mission
To empower any host or lodging business worldwide to get started and grow their business through technology.
Role
Who you are
- Minimum of 2 years of experience in a growth marketing role, product marketing role, affiliate marketing role, business development, or ecosystems management
- Excellent communication skills in English, both written and verbal
- Experience with planning, organizing, and executing marketing campaigns and strategies and tracking performance
- Ability to work cross-functionally with different departments
- Have an analytic mindset and a data-driven approach
- Proficiency with Microsoft Excel, Google Sheets, Google Analytics, CMS platforms (e.g. Wordpress) and Affiliate management software (e.g LeadDyno)
- Experience with CRM and business intelligence tools like HubSpot, Tableau, Notion, etc
Desirable
- If you have experience in the vacation rental industry
- Prior experience at a Start-up or a Travel Tech or SaaS company
- If you have experience in the PMS or OTA industries
- Knowing design tools, like Canva, Figma, or Photoshop
What the job involves
- As a Partner Marketing Specialist, you will be an integral part of the Partnerships Team, focusing on developing and executing partner ecosystem marketing strategies
- Your role involves planning, coordinating, and implementing marketing programs and initiatives throughout the partner lifecycle by collaborating with internal teams and external partners
- Your efforts aim to drive revenue, boost user adoption rates, increase partner engagement, and support customer acquisition
- Key responsibilities include enhancing marketplace awareness, marketing partner apps, strengthening relationships with partners, and managing affiliate programs
- You will create strategies for top-performing partners while collaborating with the Marketing Team on co-marketing initiatives, event planning, and digital communications
- By optimizing webinars, introducing strategic affiliate programs, and bridging gaps between teams, you’ll ensure seamless collaboration and drive impactful results
- Using your mix of creativity and analytics to manage marketing strategies and initiatives from start to finish. You’ll handle everything from planning and partner collaboration to post-execution analysis
- Building strong relationships with our marketplace partners, and exploring marketing collaboration opportunities like guest posts, interviews, and webinars, joint campaigns, events, incentive programs, etc
- Analyzing the performance of your partner marketing initiatives (in terms of traffic, qualified leads, and several additional KPIs), creating reports to keep track and sharing the results with the rest of the team
- Audience targeting. Honing in on the unique selling points and target audiences of our partners to increase partner product adoption among our customer base
- Partner enablement. Support our partners with an engaging enablement plan leveraging their network to help drive customer acquisition
- Writing, editing and proofreading. You'll be producing and collaborating on content across a variety of formats and channels, such as blog posts, guides, ebooks, webinars, case studies, social media, newsletters, and more
- Creative Strategy Collaboration: Work closely with the marketing team to develop engaging creatives and content that align with objectives and resonate with target audiences
- Exploring New Opportunities: Stay on top of the market by researching and finding new ways to expand and grow in different channels to drive user adoption and new customer acquisition
- Focus on impact. Think about the customer. Play well with others. Get stuff done. Be self-motivated. Expect feedback and changes
Our take
For independent vacation rental owners or managers, creating and marketing a property can be challenging, and third-party portals like Airbnb can eat into profits with commissions and fees. Lodgify offers an efficient alternative with its vacation rental marketing software, enabling users to quickly create mobile-friendly websites, manage reservations and payments, and synchronise property information across multiple rental portals.
The vacation rental market has been booming recently, with a notable increase in mid-term rentals and a rising demand for short-term lets. This trend is particularly strong in Europe, Lodgify's home market, which has more managed vacation rentals than the US or elsewhere.
As competition intensifies, owners and managers are looking to professionalize, benefiting Lodgifty. This trend is expected to grow, which contributed to Lodgify's significant fundraising in 2022, bolstered by partnerships with Airbnb, Expedia, and Booking.com.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$18.6m
SERIES C
May 2021
$8m
EARLY VC
Total funding: $33.3m
Company benefits
- The freedom to work from home
- Enjoy 25 working days of paid vacation and Jornada Intensiva in August
- Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist)
- Save on meals and transportation! Enjoy our Flexible Remuneration plan
- Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
- Travel to our biyearly team-building events in Barcelona at company's expense
- Free Spanish classes
- Boost your earning potential with our referral program that offers paid compensation
- Great culture & working environment with an international team of over 60 different nationalities
Company values
- Customers come first - We exist because of our customers. Providing the best experience to them is key, all else will follow
- One mission-driven team - We’re a team of ambitious professionals united to further advance in our mission. We know that we will only succeed if we work together as one single team. We’re in it for the long run and we’re in it to win it
- We empower - We empower our customers and each other to become independent. We do this by democratising access to technology, knowledge, and data
- Focus on impact - While we want to do everything, we can't do it all at once. We focus on what really matters to have the most impact. We carefully consider both the short-term and long-term impacts of our choices
- Seek productive debate - We know that we don’t know. We carefully listen, rationally debate with each other and analyse real data. We ignore hierarchies and our egos in our quest to find the truth. The truth always wins
- Act fast & iterate - We take ownership and get things done. Doing is better than not doing. Along the way we will make mistakes: We fail, we learn, we succeed
- Be real & respectful - We’re real and authentic people. We say what we mean, and we mean what we say. We believe trust is earned, and we work to gain it every day by being transparent, respecting each other, and doing the right thing
Company HQ
La Nova Esquerra de l'Eixample, Barcelona, Spain
Articles
Leadership
Dennis Klett
(CEO)Previously worked as a Finance Analyst at Siemens Healthcare, then Philip Morris International.
Marco De Gregorio
(CTO)Has extensive experience in web development, having done so both on a freelance basis and at 4D Interactive and Vueling Airlines. Was also the co-founder and CTO of Domegos Ltd., a holiday home web portal.
Salary benchmarks
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