Growth Marketing Specialist, Strava
Retention
$90-97k
3 days a week in office
Social network for tracking run and cycle routes
Job no longer available
Social network for tracking run and cycle routes
501-1000 employees
Job no longer available
$90-97k
3 days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- You enjoy working in a dedicated and fast-paced working environment. We pride ourselves on trying things quickly, learning and iterating, and then either pivoting or scaling. You’ll excel by constantly assessing your opportunities and prioritizing for impact
- You are comfortable asking questions to bring clarity and momentum to broad and ambiguous challenges
- You enjoy both the art and science of Marketing — you're just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
- You are constantly curious: you have a deep curiosity about human behavior and approach decision-making with a scientific mentality, always seeking ways to make even minor adjustments
- You have a data-driven, product approach: you take on complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking
- 2+ years of experience in lifecycle marketing, email marketing, or CRM
- A growth mindset and see challenges as opportunities to grow rather than obstacles to overcome
- Strong communication and collaboration skills - Ability to effectively link between teammates and cross-functional partners across the organization
- Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau)
- Experience working in marketing automation tools (such as Iterable)
What the job involves
- We’re looking for an experienced Retention Marketer to join our Growth team to own activating, engaging, and retaining our diverse user base
- You'll achieve this by crafting personalized campaigns, translating data and user research to improve the user experience
- You'll collaborate with Product, Marketing, and Design teams to develop, test, and expand a range of experiments, focusing on learning, iterating, and delivering quickly
- You play an important role advocating for our users and provide insights on their response to various messaging and tactics, fostering feedback loops within the company
- Drive user love and business impact: You’ll be responsible for crafting delightful user experiences and driving business growth by improving user activation, conversion, and retention
- Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights
- Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
- Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel
- Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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